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Thrive策略真是太妙了。
The Thrive strategy was brilliant.
每个街区都要买最好的房产。
Buy the best property on every block.
这就像大富翁游戏一样。
It's like monopoly.
在宠物街区,Stripe,搞定。
In pet block, Stripe, tick.
OpenAI街区,搞定。
The OpenAI block, tick.
基础设施街区,Databricks,搞定。
The infrastructure block, Databricks, tick.
做完之后你就回家,等着支票源源不断进来就行了。
Then you just go home when you're done and you wait for the checks to roll in.
这简直是天才之举。
It's genius.
既然能一次性投中一个赢家,何必在种子轮里硬撑二十年,指望八倍回报?直接出手,季度内就能套现。
Why struggle to pretend you can do eight x over twenty years on a seed fund when you can just write one big check into a winner and call it a day and achieve liquidity in a quarter of the time?
虽然倍数低一点,但绝对收益高得多。
The multiple will be lower, but the absolute return will be higher.
这简直太荒谬了。
Like, it's so stupid.
这分明就是坑傻子的套路。
Like, see this for suckers.
欢迎收听《20 VC》,我是哈里·斯蒂宾斯。
This is 20 VC with me, Harry Stebbings.
今天这期节目形式有点不一样。
Now today is a new form of show.
我们来复盘过去一周的新闻。
We analyze the news from the last week.
我们会聊安德森的全新基金、创始人基金那笔46亿美元的新基金,还有Rippling和Deel的较量,以及IPO什么时候才能回来。
So we discuss Andreessen's new funds, Founders Fund's new $4,600,000,000 fund, Rippling versus Deel, when will IPOs come back.
我请来的两位嘉宾,不仅聪明绝顶,而且根本不在乎别人怎么评价他们说的话。
And joining me, I really wanted two amazingly smart people, but they also had to really not give a shit what other people thought of what they said.
所以我请来了我的好朋友杰森·莱姆金,他一直都是节目里最棒的嘉宾之一。
And so I chose my dear friend Jason Lemkin, always one of the best to have on the show.
还有我认为是顶尖投资人之一、却鲜少被媒体提及的罗里·奥德里斯科尔。
And then who I think is one of the greatest investors who bluntly isn't given enough airtime, Rory O'Driscoll.
他是Scale的普通合伙人,也是Bill.com、Box、DocuSign和WalkMe的早期投资者。
He's a GP at Scale and an early investor in bill.com, Box, DocuSign, and WalkMe.
这期节目做起来真的特别过瘾。
This was so much fun to do.
我很想听听你的想法和反馈。
I wanna hear your thoughts and feedback.
欢迎告诉我你对这期节目的感受。
Let me know what you think of this show.
不过在开始今天的内容之前,先跟大家分享两个关于我们最新赞助商Kajabi的有趣小知识。
But before we dive in today, here are two fun facts about our newest brand sponsor, Kajabi.
首先,他们的客户累计总收入已经突破了80亿美元。
First, their customers just crossed a collective $8,000,000,000 in total revenue.
天哪。
Wow.
其次,Kajabi的用户能保留全部收入,平均每位创作者每年能赚超过3万美元。
Second, Kajabi's users keep a 100 of their earnings, with the average Kajabi creator bringing in over $30,000 per year.
如果你还不知道,Kajabi是领先的创作者商业平台,提供一站式工具,包括网站搭建、邮件营销、数字产品销售、支付处理和数据分析,月费低至69美元。
In case you didn't know, Kajabi is the leading creator commerce with an all in one suite of tools, including websites, email marketing, digital products, payment processing, and analytics for as low as $69 per month.
无论你是想建立私域社群、运营付费通讯,还是推出在线课程,Kajabi都是唯一一个不抽成、让你完全掌控收入的平台。
Whether you are looking to build a private community, write a paid newsletter, or launch a course, Kajabi is the only platform that will enable you to build and grow your online business without taking a cut of your revenue.
前20位20VC的听众可以通过访问 kajabi.com/20vc 免费试用30天。
20 VC listeners can try Kajabi for free for thirty days by going to kajabi.com/20vc.
就是 kajabi.com/20vc。
That's kajabi.com, kajabi.com/20vc.
当Kajabi帮你打造和变现自己的事业时,Harmonic则帮你提前发现下一个潜在的爆款项目。
And while Kajabi helps you build and monetize your own business, Harmonic helps you find the next ones before anyone else does.
你知道吗?去年OpenAI的前员工创办的27家公司里,有一半还在保密阶段。
Did you know that half of the 27 companies started last year by OpenAI alumni are still in stealth?
我是在Harmonic上发现这个信息的,这是一个完整的创业公司数据库,被Excel、Insight、Menlo以及数百家顶尖风投,还有Notion、Brex、Google等公司的市场团队用来发掘那些还在保密中的优质初创公司和创始人。
I discovered this on Harmonic, the complete startup database used by Excel, Insight, Menlo, and hundreds of other leading VCs, as well as go to market teams from the likes of Notion, Brex, and Google to find the best startups and founders even in stealth.
再没有什么比错过一轮本该由我们领投、而且我们还认识创始人的融资更让人懊恼的了,但现在,这个问题已经解决了。
Few things annoy me more than missing a round where we know the founder and should have led the round, but now this is a problem of the past.
Harmonic会把你团队曾经接触过、发过邮件或联系过的所有人,都和创业公司的权威数据源关联起来。
Harmonic maps everyone your team has ever met, emailed, or connected with to the source of truth for startups.
所以当那家曾经太早入场的公司突然开始崛起时,你就不会再错失良机了。
So when that company that was just a little too early suddenly gains traction, you won't be too late.
当你找到一家完全契合你投资主题或产品战略的公司时,你会立刻知道,Sarah刚好认识他们的CTO。
Or when you find the perfect company for your thesis or product, you'll know that Sarah just happens to know their CTO.
Sarah怎么认识这么多人?
How does Sarah know everyone?
谁知道呢?
Who knows?
她真是个天才。
She's a genius.
想知道风投和市场团队如何提前六个月发现顶尖初创公司吗?上 harmonic.ai 了解一下。
Learn how VCs and GTM teams find the best startups six months ahead of the competition on harmonic.ai.
等你找到了下一家潜力公司,就得靠工具帮它快速成长了。
And once you've found the next great startup, you're gonna need the tools to help them scale.
这就是为什么 AWS 是初创公司的理想伙伴,他们也很自豪能赞助本期《20 VC》。
That's why AWS is the perfect partner for startups and why they're proud to sponsor this week's episode of 20 VC.
AWS 的初创团队由前创始人、CTO、风投、天使投资人和导师组成,随时准备帮你验证想法的可行性。
The AWS startups team comprises former founders and CTOs, venture capitalists, angel investors, and mentors ready to help you prove what's possible.
自2013年以来,AWS 已在全球支持了超过28万家初创公司,并通过 AWS Activate 计划提供了70亿美元的信用额度。
Since 2013, AWS has supported over 280,000 startups across the globe and provided $7,000,000,000 in credits through the AWS Activate program.
在 AWS 上,大想法才能真正施展,加上能接触到生成式 AI 等前沿技术,你能迅速把创意变成能上市的产品。
Big ideas feel at home on AWS, and with access to cutting edge technologies like generative AI, you can quickly turn those ideas into marketable products.
想拥有一个属于自己的AI助手吗?
Want your own AI powered assistant?
试试 Amazon Q。
Try Amazon Q.
想打造自己的产品吗?
Want to build your own products?
想在 Amazon Bedrock 上私密定制主流基础模型吗?
Privately customize leading foundation models on Amazon Bedrock?
想降低 AI 工作负载的成本吗?
Want to reduce the cost of AI workloads?
AWS Trainium 就是你需要的芯片。
AWS Trainium is the silicon you're looking for.
无论你的目标是什么,你早就有了这个想法。
Whatever your ambitions, you've already had the idea.
现在就到 AWS 上证明它能实现。
Now prove it's possible on AWS.
访问 aws.amazon.com/startups 开始吧。
Visit aws.amazon.com/startups to get started.
您现在已经到达目的地。
You have now arrived at your destination.
杰森、罗里,非常高兴你们能来。
Jason, Rory, I'm so excited to have you here.
我在想,有哪些最具洞察力的风险投资人,能聚在一起聊聊今天的新闻?
I was thinking who are the most insightful venture investors that I can bring together to discuss today's news?
可惜比尔·盖利拒绝了我。
Sadly, Bill Gurley turned me down.
非常感谢你们今天抽出时间来参加,各位。
So thank you so much for joining me today, guys.
顺便问一下,科莫夫当时在做什么?
What was Csommoff doing, by the way?
他也是拒绝你了吗?
Was he he turned you down too?
他当时正在给拉里·萨默斯讲经济学。
He was he was teaching Larry Summers about economics.
原来是这样。
So I see.
这竞争肯定很激烈。
It's gonna be vicious.
我喜欢这种氛围。
I love it.
既然 Rory 和 Harry 都在,那就请 Harry 先说吧。
Rory, since we have you, Harry, go on.
不过我想知道,为什么这些亿万富翁在推特上这么愤愤不平。
But I wanna know why these billionaires are so bitter on Twitter.
我觉得罗里能给我们答案。
I think Rory will have an answer for us here.
首先,如果你四个月前买了这个产品,还夸他们聪明能干、能把国家治理得很好,那你现在肯定心里很不是滋味。
Well, first of all, you must be bitter if you bought this product four months ago and said they're really smart and really intelligent and they're gonna run the country really well.
你肯定会觉得自己像个傻瓜一样。
You must feel like a bit of a buffoon.
当你觉得自己像个傻瓜时,只有两种选择:要么硬撑到底,装出一副无所不知的样子,要么悄悄退场。
And when you feel like a buffoon, you've only got two choices, double down and bluster your way out or fold away quietly.
而亿万富翁们通常不会默默退场,他们只会继续装腔作势,说这一切都在计划之中。
And billionaires tend not to fold away quietly, so they're just gonna bluff their way out and say this is all part of the plan.
顺便说一句,这模样可真够难看的。
It's a tough look, by the way.
这模样真够难看的。
It's a tough look.
对吧?
Right?
但无所谓了。
But whatever.
我觉得这说明了一点:哪怕你特别懂某个领域,比如投资或者科技,也不代表你天然就懂完全不同的领域——比如政治。
I think what it shows is just because you really understand one domain, investing or technology, it doesn't automatically make you understand a totally different domain, politics.
我觉得你其实就是想说,你看——
And I think you're just saying, look.
结果发现,法律智商是没法迁移的,你不能因为自己聪明,就贸然闯进一个别人玩了二三十年的领域,觉得自己能行。
It turns out Law IQ is not transferable, and you can't walk into a different game where people have been playing for twenty, thirty years and think you're good just because, hey, you're smart.
你这么说真有意思,因为我其实特别希望咱们这场对话能自然流畅地展开。
It's so interesting you say that because I'm actually just really I wanted this to be a very free flowing conversation.
我们前几天刚发布了和Benchmark的合伙人维克托·洛扎尔特的访谈,他说以前那种SaaS投资方式已经过时了。
We just released a show the other day with Victor Lozarte from Benchmark, a GP at Benchmark, and he said the generation of SaaS investing before is dead.
就是靠表格分析NRR、增长率,然后大致判断哪些公司质量好的那种老办法。
Spreadsheet SaaS investing, where you look at NRR, you look at growth rates and, you know, you can reasonably predict good quality companies.
那种方式已经不行了。
That's dead.
Box的纳比尔也说了同样的话。
Nabil at Box said the same.
我们现在用的投资方法,是不是也过时了?
Is the way that we've invested now dead?
我们是不是得从根本上重新调整所有评估标准?
And do we fundamentally have to change all of our rubrics?
罗里,其实你和我第一次见到哈利的时候,他就让我第一次真正意识到SaaS指标这个问题。
Rory, you've been thinking about actually, you know, when you and I first met Harry, when Rory and I first met, he was the first guy that really opened my eyes to to this question of SaaS metrics.
我后来认识了罗里。
And I met Rory.
我印象中第一次见他,是在2013年第一届Upfront峰会。
I think the first time I met him was at, like, the first upfront summit in 2013.
我觉得那应该是我第一次见他。
I think that was the first time I met him.
可能记错了,但我觉得没错。
I might be wrong, but I think so.
我当时不懂SaaS初创公司什么叫好,就问他。
I asked him what a good SaaS startup was because I didn't know at the time.
我之前做过Pipedrive和Algolia,但真不懂这些。
I'd done Pipedrive and Algolia, but I didn't know.
我在之前那家风投公司的时候,完全是自己瞎琢磨的。
I made this up when I worked at this other VC firm.
那时候我们对什么是好的增长根本没有共识。
We didn't have a consensus what good growth was.
他说,增长率在1到10之间,且在五个季度内完成,就是S级。
And he said, one to ten and five quarters or less is s tier.
增长率在1到10之间,五个季度或更短时间。
One to ten and five quarters or less.
我后来直接引用了这个说法,并注明了出处。
And I copied that with attribution.
我好多年都拿这个当投资的黄金标准。
I I used that as my investing, yarn stick for years.
对吧?
Right?
后来他又提出了门多萨线。
And then he's done the Mendoza line.
对吧?
Right?
但我会说一点,然后就闭嘴。
But Then I'll say one thing and then I'll shut up.
到了2020年底和2021年,好像每家初创公司都达到了那个标准。
Then I think in late twenty twenty and 2021, it seemed like every startup met that.
我投资组合里有两家初创公司,都是我们几个——包括一位顶尖的云领域风投——都非常了解的。
Literally, I had two startups in my portfolio, two of them that a VC, all three of us know really about, one of the best Cloud VCs.
我记得他连见都没见创始人,就直接开出了九位数的估值条款。
He offered them, I remember term sheets at high 9 figure valuations without talking to the founders.
因为2020年底到2021年初,你只需要一张表格就够了,对吧?
Just just immediately in late because you only needed a spreadsheet in late twenty twenty, early twenty twenty one, did you?
如果你每月增长20%,年经常性收入都上亿了,那在SaaS领域,你其实根本不用急着搞清楚公司具体做什么。
If you're growing 20% a month at double 10,000,000 in ARR, you didn't actually need to know what the company did in SaaS for a while.
对吧?
Right?
我觉得这种做法已经过时了。
That and so I think that is dead.
当然。
Sure.
答案是,没错。
The answer is, yeah.
已经结束了。
It's done.
但关键问题是,为什么?到底什么结束了?
But and the question is why and what's actually done.
我的意思是, spreadsheet 投资是一回事,SaaS 是另一回事。
I mean, I think it's just that spreadsheet investing is one comment, and then SaaS is another comment.
那句话里提到了两个专有名词。
There were two proper nouns in that sentence.
确实,第一代 SaaS 投资已经到了一个瓶颈期,我不确定该说它结束了,但确实停滞了。
And, you know, it's true that first generation SaaS investing has is definitely I don't know if I'd say done, but you've hit a plateau in terms of that.
过去二十年,什么该做一清二楚,照着做就行。
There was a twenty year period where it's pretty obvious what to build, you built it.
因为大方向很明确,剩下的就只是算算数学题了。
And because the broad direction was obvious, all that was left to analyze was the math.
对吧?
Right?
当时很清楚,就是把某个东西搬到云上,长期复利增长,就能获得很好的结果。
It was pretty clear the direction of travel was take x, move it to the cloud, compound for a long period of time, get a great outcome.
非常直接明了。
Pretty straightforward.
所以你真正要做的其实挺简单的。
So the only thing you had to do was actually fairly simplistic.
比较不同公司的增长速度,挑出增长最快、效率最高的那个。
Evaluate the relative growth rates of different things and pick the thing that's grown the most at the most efficient level.
有整整十年,这些公司都没怎么变过。
And there was a ten year period where these companies didn't change.
我2010年就投了Box。
I mean, I invested in Box in 2010.
根本没变。
It didn't change.
在银行的时候,杰森和我,在你们的市场里跟DocuSign和EchoSign竞争EPC。
And in the bank, Jason and I, we competed in the EPC at your market, DocuSign and EchoSign.
我们2010年投资的那个东西,到2024年还是一模一样。
The thing that we invested in in 2010 was the exact same in 2024.
真让人惊讶。
It's stunning.
根本没人去想,下一步该开发什么。
So there was no conceptual thinking about, you know, what should we build next?
就是埋头把这东西做出来,然后拼命卖。
It was just like build this thing and sell as much of as you can.
这事现在结束了。
And that's done now.
有两件事同时发生了。
Two things happened at the same time.
原有市场已经饱和,所以所有增长率都停了下来。
The existing market saturated, so all the growth rates flattened out.
需要Zoom或DocuSign账号的人早就有了,因为当初都通过代码批量开通了。
Anyone who needed a Zoom account or a DocuSign account has a DocuSign account because they all got them in code.
对吧?
Right?
这事到此为止了。
We're done.
与此同时,那些新的AI初创公司突然崛起,而我和杰森当时只是在随便聊聊这个方向。
At the same time, these new AI startups took off where Jason and I were just chatting on this.
和SaaS不一样,那种东西二十年都没变,但这个领域,变化快得惊人。
Unlike the SaaS thing where, you know, stuff was the same for twenty years, this shit changes every I can say shit.
对吧?
Right?
没错。
Yeah.
这东西每六个月就变一回。
This shit changes every six months.
真的,有些公司两年内反复几次找到又失去产品市场契合点。
It's like, literally, I've had companies acquire and lose product market fit two or three times in a two year period.
太吓人了。
It's terrifying.
所以现在难多了。
So it's way harder now.
我的意思是,一旦成功,回报也大得多,但天啊。
I mean, when it works, it's way better, but, oh my god.
是的。
Yeah.
这才是最难的地方。
That's the hard part.
以前要五年才会失去产品市场契合点。
It used to take you five years to fall out of product market fit.
现在可能只要五周。
Now it can be five weeks.
我们三个刚起步的时候,哈里,你当时退学了,但说实话,只要你找到了产品市场契合点,团队也还行——当然也有例外,你至少能有五年时间。
When all three of us started I mean, Harry, you were you were dropping out of school, but, literally you could count on if you hit product market fit and you had a decent team, like there were exceptions, you had five years.
你有五年时间去跑,还得在第四五年左右重新调整自己,但这些现在都靠不住了,对吧?
You had five years to run and you had to reinvent yourself around year four to five and you can't count on any of that today, can you?
是什么变化让产品市场契合变得这么短暂、这么快变,而不是像以前那样能维持比较长的时间?
What has changed that has made product market fit a very transient and fast moving thing rather than something that you held for reasonably long periods of time?
大概有两个原因。
Probably two things.
一个是模型的进步。
One is model progress.
这可能涉及到一个非常深层的因素。
Probably has something to do with a very deep level.
你能做到的事情,变得越来越好了。
It was the things what you can do gets better.
第二点是我们还在摸索阶段,不确定到底能做什么。
And then the second thing is we're still at the figuring out stage of what you can do.
就算没有模型的进步,也有很多情况是:我们原以为他们会这样用,结果呢。
Even absent model progress, there's a lot of, oh, we thought they would do it this way.
六个月后你发现,他们确实这么用了一阵子,但过段时间又想换种方式了。
And you fast forward six months and it turns out, well, they do it this way for a few months, but then, you know, they want to do it a slightly different way.
如果你不能持续提供更多价值,客户就会说:算了,我去别处找更好的方案。
And in fact, if you don't add more value, the customers say, no, I can do something better somewhere else.
所以我们现在正处于探索期,变化快很正常,毕竟还没定型。
So we're in this exploratory phase, which makes sense that it's changing because we're not yet locked in.
我记得从1999年到2002、2003年左右,SaaS公司的定义一直在变。
I mean, I remember there's a period from about '99 to maybe 02/2003 where what an SaaS company was was changing.
Salesforce是后来才把模式搞清楚的,之前那会儿,整个行业都挺混乱的。
I mean, you had Salesforce nail it, but before that, there was this MSP weirdness.
那时候谁也不确定,SaaS公司到底该是什么样子。
And it wasn't quite sure what a SaaS company should be.
我觉得这里的情况也是一样。
And I think it's the same thing here.
现在还不清楚具体该怎么搞,而且这里更难,因为你不是在自动化一些后台事务,而是在试图自动化员工的思维。
It's not clear how and it's much harder here because instead of just automating some back office shit, you're really trying to automate the head of the worker.
你得真正理解销售代表、SDR,或者你所辅助的任何人的思维方式。
Like, you're you gotta get in the head of the sales rep or the SDR or whoever you're augmenting and assisting.
光是弄明白这一点就已经非常困难了。
And just figuring that out is really hard.
而且随着AI能力的提升,这些需求还会不断变化。
And then it changes as the as the AI can do more.
所以,加油吧,杰森。
So, I mean, go, Jason.
是的。
Yeah.
我还认为,我们之前聊过一家热门的AI SaaS公司,听说整个团队都在靠阿德拉林撑着,那纯粹是个笑话,对吧?
I also think we were talking before we went on about a hot AI SaaS company where literally the team was all on Adderall and it was joke, right?
确实是真的,但当时是句玩笑话。
It was true, but a joke.
但我觉得在今天的旧金山,我们接触的大多数初创公司员工都在靠专注力药物撑着。
But I actually think in SF today, most of the startups we work with are on Adderall.
倒不是真的吃药,我也不太确定。
Not literally necessarily, I I don't know.
但我投资过的那些最成功的初创公司,都是每周七天、每天十二小时泡在办公室里干的。
But all the best startups I've invested in are working seven days a week, twelve hours a day in the office.
就在办公室里,每周七天,每天十二小时。
In the office, seven days a week, twelve hours a day.
现在这话说对了。
Now it is true.
等他们发展到超大规模,才会对有家庭的人和多样化需求的员工更灵活一些。
As they hit super scale, they're being more flexible for folks with families and more heterogeneous.
但说实话,现在人人都在早七晚十二地干,这股劲儿就是氛围。
But, man, and everyone is working 07:12, and it's a vibe.
你当然可以嘲笑那种靠感觉编程、靠感觉做事的方式。
And you can make fun of vibe coding and vibe moding.
但到了2021年,你的竞争对手——我是说,人家每周只在家工作十个小时,兄弟们。
But when when your competition in 2021, I mean, people are working ten hours a week from home, guys.
真的,他们每周就干十个小时。
Literally, they are working ten hours a week.
明白吗?
Okay?
现在你的竞争对手可是真真正正地每周干一百个小时,不是装样子。
Now your competition's working a hundred hours a week for real, not for fake.
如果你没跟上节奏,迟早会被淘汰。
If you haven't evolved, you're gonna die.
对吧?
Right?
尤其是当你还能把AI加上去的时候,你不死才怪。
Especially when you can add AI on top of it, you're gonna die.
我就想试试看
I I just wanna try
让产品与市场的契合变得如此短暂。
and go back to product market fit being so transient.
因为如果产品与市场的契合是短暂的,而收入又像你们那些生成式AI公司那样极不稳定、不可持续——它们短短时间就做到两三千万、四五千万的收入,但全是短暂的兴奋感。
Because if product market fit is transient and revenues are highly unreliable or unsustainable as we're seeing with your gen AI companies that scale to twenty, thirty, forty, fifty million very quickly but with a lot of potential sugar high.
如果收入和产品市场契合都不可预测,那我们到底在评估什么?
If we've got revenue unpredictability, PMF unpredictability, what are we underwriting?
是的。
Yeah.
我想听听Rory怎么说,我现在还不清楚。
I wanna know what Rory says because I don't know right now.
首先,如果你没意识到自己承担了更多风险,那你根本没看懂这场戏。
First, if you're not understanding that you're underwriting more risk, you're missing the movie.
你正在承担更大的风险。
You're taking on more risk.
你承保的其实是上行潜力。
What you're underwriting is the upside.
对吧?
Right?
你现在每一轮投资,对项目的了解都比以前少得多。
You know less at every stage on every check you're writing today.
十年前投资类似阶段的SaaS公司,你懂的东西都比现在多。
You know less than you would have known ten years ago at a similar stage SaaS company.
少太多了。
A lot less.
出问题的可能性也多得多。
A lot more things can go wrong.
但另一方面,回报的机会确实存在,而且非常大。
But on the other hand, the upside is there, it's huge.
你为每一块钱的收入承担了更高的风险。
You're just taking on more risk for a dollar of revenue.
机会是存在的,而且非常大吗?
Is the upside there, and it's huge?
因为现在的估值比十年前高出了很多。
Because the prices are are inflated much higher than they were ten years ago.
你感觉不到自己是在为承担的风险获得相应的回报。
It doesn't feel like you're getting paid for the risk that you're taking.
我们来拆开说,因为你把价格因素带进了讨论,这可能会让人联想到《巨蟒剧团》。
Well, disaggregating that because, again, you inject the price into the equation at the risk of channeling Monty Python.
我刚才提到的是圣杯的典故。
I was a reference to the holy grail.
但先不管价格这个问题。
But leaving this I meant leaving aside price.
换句话说,你觉得这些公司的最终成果可能非常巨大,甚至超过一些SaaS公司吗?
In other words, do I think the outcomes of these companies can be huge and arguably even bigger than some of the SaaS companies?
是的。
Yes.
所以,说白了,潜在回报是存在的。
So, quote, the upside is there.
但最糟糕的情况,就像你说的,是产品市场契合度波动大、风险高,虽然回报空间很大,但估值被抬得太高,连这点回报都被稀释得差不多了,那就跟赌球没区别了。
Now the worst of all worlds, as you say, is if you've got high product market fit variability, high risk, still good ups big upside, but then you pay up so much that even that upside has been competed away, then it's then it's a soccer bet.
没错,那确实很糟糕。
And, yes, that would be bad.
现在玩这个游戏,真是挺吓人的。
It's a very scary time to play the game today.
我们之所以还在做,是因为真的喜欢。
We all do it because we enjoy it.
但每次你今天签支票的时候,心里都清楚,自己对这些项目的了解,远不如以前做其他投资时那么有把握。
But every time you're writing a check today, you're going, I know a lot less than I did on some of these other things.
而且还得付更高的价钱。
And paying a bit more.
回报潜力确实惊人。
The upside is amazing.
天哪。
Oh my god.
看看这增长。
Look at that growth.
但我们见过一些公司短短六个月就掉出了增长轨道。
But we've seen companies fall off the growth track, you know, in six months.
所以这确实挺吓人的。
So it's it's pretty scary.
赚大钱原来这么难。
Turns out making a lot of money is hard.
在风投领域,你觉得会不会出现两极分化的结果?很多基金因为无法准确评估风险而严重跑输大盘?
In venture, you think we'll have more bimodal results where a lot of funds will just be massive underperformers because it's hard to assess the risk properly?
是的。
Yes.
有两个原因。
For two reasons.
我们要聊聊,每个投资项目本身的风险都在增加。
We'll talk about what is each individual deal has more risk in it.
除此之外,还有另一件完全不同的事。
And then on top of that, the whole totally separate thing.
投资持有周期越来越长了。
The holding periods have elongated.
对吧?
Right?
每年持有期一延长,就会发生两种情况之一。
And every year holding period elongates, one of two things happen.
如果你赌一把,赢了,回报能涨三成。
If you you roll the dice and if you win, you go up 30%.
要是输了,那就直接跌一半。
And if you lose, you go down 50%.
如果你再赌三次,按理说,其中一家公司会涨两倍,其他的都会亏。
If you roll the dice three more times, by definition, one company will go up two x and the others will go down.
所以没错,投资组合的构建在这里至关重要,因为你参与的是一个风险更高、周期更长的游戏。
So, yes, it's going to be I mean, portfolio construction really matters here because you're in a riskier game for a longer period of time.
当然,有些人能成功,但很多人最终会失败。
And, yeah, some of you are gonna make it, but a lot even are not.
这确实让人紧张。
Yeah, it's scary.
我请过Benchmark的维克托做客节目,他说投资组合的构建根本没那么重要。
I had Victor from Benchmark on the show and he said that portfolio construction doesn't matter.
他第一笔投资就投了5500万美元,占基金总额的8%,投给了Heijen,我觉得这数额实在太大了。
His first check was 8% of the fund with $55,000,000 into Heijen, which was, I thought, a lot.
杰森,我们以前聊过投资金额占基金比例的问题。
Jason, we've spoken before about percent of check as a percent of fund.
通常2%到3%就差不多了。
Two, three standard.
8%已经非常高了。
Eight is a lot.
他直言不讳地说,他们想什么时候募资就能什么时候募资。
And he said that bluntly, they can raise whenever they want to at will.
所以一个五亿美元的基金,一年内就能全部投完。
So $500,000,000 fund can be deployed in a year.
我们看到凯鹏华盈在十二个月内就把一整期基金投完了。
We saw KP deploy a fund in twelve months.
所以我想问你,如果你是一家品牌响亮、随时能募资的机构,这还重要吗?
I guess my question to you is, if you're a brand name firm that can raise on demand, does it matter?
不管怎样,总是有点影响的。
It always matters somewhat.
当人们真的亏了钱,尤其是连续两期基金都亏了的时候,就算是知名品牌也会遇到瓶颈。
When people actually lose money as this thing from thinking about losing money, or in particular when they lose money two funds in a row, even a brand name firm can hit a bump.
对吧?
Right?
我觉得像凯鹏华盈和Benchmark这么厉害的机构,也不会例外。
I think someone as amazing as KP and benchmark no.
我从不觉得能成功募资是理所当然的事。
I never take it for granted that you can win the net.
你能融到资,是因为我敢肯定杰森也有过同样的经历。
You you can raise money because I'm sure Jason's had the same experience too.
我们最初独立募资的时候,我和我的合伙人凯特在2009年完成了第一支基金的募集。
I raised our first independent we raised my partner, Kate, and I raised our first independent fund in 2009.
那时候我们还在Lemkin和AIG的办公室里,结果那周他们就破产了,原来他们根本不需要在那段时间增加对私募非流动性资产的投入。
You know, we were in the Lemkin and AIG offices that they went bankrupt, and it turns out they didn't need to add to their exposure of private illiquid assets that week.
后来我慢慢就觉得这事儿挺正常的了。
And, you know, I end up taking it for granted.
那真不是件容易的事。
It was damn hard.
我们花了一整年才把钱筹齐。
It took a year to raise that money.
对Benchmark和KP来说可能是这样,但其他那898支基金大概就没这么幸运了。
So probably true for Benchmark and KP, probably not true for the other 898 funds out there.
我们刚才在聊,说到底呢。
We were talking just about kind of like, hey.
我们看到了增长,但问题是,这种增长有没有带来相应的回报?
We see the growth, and the question is, are we getting paid for it?
那普通的SaaS公司呢?
What about the normal SaaS companies?
有成千上万的SaaS公司正在听这段话,它们的年经常性收入从一百万涨到三百万,甚至到四百万,一年内能做到这样已经很不错了。
There are thousands and thousands of SaaS companies that will listen to this and be going from 1 to 3,000,000 in ARR, maybe 1 to 4, and that was kinda good in twelve months.
这已经算不错了。
It was it was decent.
年复一年地看,确实如此。
Forex year on year.
在正常情况下,这绝对是很好的表现。
In any normal world, it's a great it's great.
对吧?
Right?
确实很棒。
It is great.
你们依然属于顶尖行列。
You're still elite.
但它们还能跑得动吗?
But can they still race?
那些收入翻三倍、再翻三倍、然后翻两倍、再翻两倍的公司,根本让人爱不起来。
The companies that are doing triple, triple, double, double, it's not lovable.
这根本不是什么好事。
It's not bolt.
这也不是什么值得夸耀的事。
It's not mccor.
我觉得它们能,但我觉得这根本不是问题,哈里。
I think they can, but I don't think that's the issue, Harry.
我觉得问题不在于那些收入翻倍再翻倍的公司能不能融资。
I don't think the issue is can the company's doing trouble trouble double double raise.
如果你听了这个故事,觉得确实有道理,
If you hear the story and you go, yeah, that makes sense.
这种SaaS模式并没有被禁止。
It's a SaaS hasn't been made illegal.
这完全是种很棒的解决方案。
It's a totally good solution.
它没有靠什么AI魔法,但实实在在解决了客户的问题。
It doesn't have AI magic pixie dust, but it solves the customer's problem.
证明它解决了客户问题的证据就是,它的增长速度是三倍、三倍、两倍、两倍。
And the proof that it solves the customer problem is it's growing three x, three x, two x, two x.
这种交易我天天做、全天候做都没问题,我就直说了。
I would do that deal all day every day, so let me put that out there.
如果你手上有这样的项目,赶紧联系我。
If you've got one of those, call me.
我脑子里现在就想着一笔交易,是两三轮前我拒绝掉的,结果它真就这么干成了,我真是个傻瓜。
The real and I I'm mentally thinking of a deal I turned down two or three rounds ago that has done just that, and I'm an idiot.
SaaS真正的问题不在你刚才说的那些。
The real problem with SaaS isn't what you just said.
真正的问题是,它们没达到三倍、三倍、双倍、双倍的增长。
The real problem is they're not treble, treble, double, double.
SaaS真正的问题在于,有太多公司曾经高速增长,比如年增三倍,现在却慢了下来,年收入五千万只增长百分之十或二十,一亿美元只增长百分之八或九。
The real problem with SaaS is those tons and tons of SaaS companies that have slowed down from exceptional growth rates and, you know, three x year on year is exceptional that are doing 50,000,000, growing at 10% or 20% or 100,000,000 growing at eight or 9%.
这样的公司多得数不清。
There are myriads of those.
这才是真正值得思考的问题:这些公司最终会变成什么样?
And that's where the real question asks as to what those companies end up as.
对我来说,如果CEO特别出色,我完全支持三倍、三倍、双倍、双倍的增长模式。
For me, the triple triple double double, I'm totally into it if the CEO is amazing.
对吧?
Right?
因为这样的团队能解决所有问题。不过我得说,我记得当时有个瞬间,真的让我心里一凉。
Because that solves for everything, But I will say, I remember it was almost a chilling moment to me.
大概十五个月前,我跟另一位顶级云SaaS风投见了面。
Maybe fifteen months ago, I got together with another top Cloud SaaS VC.
从一开始我就知道,我们三个都心知肚明。
I've known since inception that all three of us know.
我跟他碰了面,他说自己管理着一个大基金。
I got together with him and he said, big fund.
他说,我现在只投人工智能项目。
He said, I'm only doing AI investing.
之后我就开始问其他人。
And then I started asking other folks.
听好了,我这不是做正式调查。
Here, listen, I don't have a survey.
罗里,你在这方面比我强多了。
Rory, you're better at this and me and everything.
我觉得,我当年一起做SaaS投资的同行里,有七到八成现在都不再看那些常规的三倍再三倍、两倍再两倍的项目了。
I would say 70 to 80% of the folks I grew up with that were SaaS investors won't do those normal triple, triple, double.
只求翻倍。
Doubles.
你确实会这么想。
You would.
你是个顶尖人才,但他们纯粹是追势投资者,就想把两亿美元砸进最新的AI项目,然后八个月内翻三倍。
You are a top tier performer, but they're just they're momentum investors, and they wanna put 200,000,000 into the latest AI deal, right, and triple it in eight months.
他们就想在八个月内翻三倍。
They wanna triple it in eight months.
我觉得大概有百分之八十。
80%, I would say.
他们根本不会来见这些面。
They won't take these meetings.
那这个情况呢?
What about this?
我经常发现,当聪明人用某种经验法则时,背后往往有他们的道理。
I've often found when people have a when smart people are using a heuristic, there's sometimes logic behind it.
也许他们真正想说的是:我可不想去亲那一大堆癞蛤蟆,也找不到我的王子。
Maybe a more refined version of the sentence that they're giving you is, I just don't believe I'm gonna kiss all those sass frogs, and I'm not gonna find my prince.
所以从心理上,我根本懒得去搭理。
So mentally, I'm not even gonna bother.
对我来说,我大部分关注的都是人工智能领域。
Because, like, I'd say for me, most of the stuff I'm looking at is AI.
在没有数据的情况下,我默认二十年前能用SaaS做的事儿,早就被人做完了。
A priori and without data, I would assume anything that could have been done twenty years ago in SaaS probably has been done.
所以我不会在SaaS领域里到处翻找好项目。
So I'm not rooting around in SaaS land looking for a good deal.
但如果真冒出一个,而且年复一年都没起色,那还是得认真看看。
But if one was to crop up, I troubling year on year, you'd have to look at it.
对吧?
Right?
正如我所说,换个说法就是:如果你在SaaS领域,又没有AI魔法故事,也别灰心。
As I say, a modified version of that is not don't despair if you're in SaaS land and you don't have an AI Pixie Dust story.
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但如果你连那些基础条件都没有,那你说得对。
But if you don't have the gruels as well, then you're right.
那确实非常困难。
Then it's compellingly hard.
你说‘非常困难’?
You say you say compellingly hard.
是的。
Yeah.
我们都有有限合伙人。
We all have LPs.
经常有LP给我打电话,说:‘哈利,这家公司到底怎么了?’
I have a lot of LPs call me up and go, Harry, what the happens to this company?
我到哪儿去套现?
Where am I getting my liquidity?
我从杰森那儿投了不少。
I've got exposure from Jason.
我是直接掌握的。
I've got it direct.
当你看看你们这一代的Dataiku、Calibra、Algolia这些公司,它们的增长率已经不像以前那么高了。
And when you look at a generation of your Dataiku's, your Calibra's, your Algolia's, the growth rates aren't quite what they used to be.
盈利能力也没达到预期。
The profitability isn't quite there.
关键问题是,这一代公司接下来会怎样?流动性又从哪里来?
And it's a question of what happens to this generation of companies and where does liquidity come from?
说到底,这3万亿美元的问题之所以重要,是因为这大致就是私人风险投资资产的公允市值。
Look, it is The reason the $3,000,000,000,000 question is because that's the rough fair market value of privately held venture assets.
这其中大概有一到两万亿美元是高增长的新兴企业,另外两万亿美元则是成熟、增长放缓的SaaS和云公司,它们已经不再具备上市的势头,但依然有相当的价值。
And, you know, maybe half 1,000,000,000,000 to 1,000,000,000,000 of that is high growth new stuff, and the other 2,000,000,000,000 is mature, slower growth SaaS and cloud companies that don't have the trajectory anymore for an IPO, but as yet have meaningful value.
我觉得有意思的是,我当年在1999年、2000年的时候,所有好的项目都上市了,差的那些则烂到极点,到2002年我们就直接清算了。
And I think that's the interesting thing is that if it was like, I was around in '99, 2000, All the good deals went public, and all the bad deals were so shit that by 2002, we closed them down.
我们说,哎呀,算了吧,然后大家就各自转身了。
We said, whoopsie, and we all moved on.
你可以放下两亿美元,但你放不下两千亿美元。
You can move on from a $200,000,000 you can't move on from $2,000,000,000,000.
对吧?
Right?
所以,为了帮这些公司找到像样的退出路径,得花大力气重新梳理每个人的投资组合。
So there's a huge amount of really grim industrial work that's going to have to be done on everyone's portfolio to manage these companies through to a meaningful exit.
正如我所说,两千亿美元不是小数目,这不仅关系到有限合伙人的收益,也牵动着众多大型企业的命运。
Because, you know, as I say, you can't walk away from $2,000,000,000,000 that are not only your LPs economics, the euro economics, significant big companies.
这些公司体量太大,你根本走不开,但要处理好它们,绝对是一场硬仗。
And they're so big that you're not gonna walk away, but it's gonna be a lot of hard work.
其中一个办法,就是咬牙坚持,一步步做到盈利。
One option, you just grind your way to profitability.
也可以考虑私募股权退出。
You look at PE exit.
或者推动行业整合。
You look at consolidations.
你会看到一些私募之间的整合,把同一领域的两三家公司合并起来,试图改变它们的盈利轨迹。
You know, you you're gonna see some private to private where you put the two or three companies in the same space together and try and change the economics of the trajectory.
也许会有一些规模较小的IPO,人们会说:我知道市场不怎么样,但求求你,给我一点流动性吧。
Maybe you'll see some smaller IPOs where people go, I know it's not a great market, but god, give me some liquidity.
价格决定一切市场。
Price does all markets.
你明白吧?
You know?
以上所有情况都会发生。
All of the above.
这会是极其个案化、漫长又疲惫的工作。
It's gonna be real case specific, long and tiring work.
但另一方面,两千亿美元在美國也是真金白银。
But on the other hand, $2,000,000,000,000 is real money even in America.
罗里,我有个疑问一直担心着,本来想写下来,但没数据支撑,因为你手里的投资组合覆盖面更广。
Rory, what I wonder one thing that worries me, I wanted to write this up, but I don't have the data to to support it because you have a much broader portfolio.
我担心私募股权公司根本不想收购这些公司。
I'm worried that the PE firms aren't trying to buy these companies.
这才是我真正担心的事。
That's what I'm worried about.
问题不在估值上。
It's not the valuation.
至少你还有个选择。
At least you have an option.
我担心的是,那种私对私的模式,我觉得这主意不错,对吧?
I am worried that and the private private I think is a great idea right?
拿两家年增长20%、估值2亿的公司,以5亿市值上市,这游戏就玩起来了。
Take two companies at 200 growing 20, take it public at 20% at 500,000,000, you've got you've got a game.
每个人都该看看这个交易,但我真的震惊了。
Everyone should look at that deal but I'm just stunned.
以前我总能看到私募基金把整个投资组合都翻个遍。
I used to see pea hunting everything in the portfolio.
我每年都会来南三角区,跟一些创始人聊,跟他们说:我们在这儿呢。
I would come to South Triangle and every year I'd talk to some founder and be like, well, we're here.
我会问:有私募股权公司找过你吗?
I'm like, has a pee firm talked to you?
有。
Yes.
二十倍。
20.
对吧?
Right?
那些增长平平的公司,根本没人去深入了解。
Folks that in this sort of mediocre growth level, they're getting no tire kicking.
你有没有发现,其实根本没人去尽职调查?
Are you seeing lots of tire kicking that's not happening?
因为我根本没看到这种情况。
Because I ain't seeing it.
我们没看到太多这样的情况,你说得一点没错。
We're not seeing a huge amount, and you're exactly right.
这个看法很敏锐啊,杰森。
And it's quite a shrewd comment, Jason.
我觉得原因在于这一点。
And I think the reason is this.
私募股权的人,讽刺的是,偏偏喜欢我们不喜欢的东西。
PE guys ironically love the things that we don't love.
让我解释一下我的意思。
And let me tell you what I mean by that.
他们喜欢那种无聊的软件公司,只在一个极小的细分市场里,占了40%的份额,然后未来五年不断涨价压榨客户,因为客户根本没别的选择。
They love a boring ass software company in a teeny tiny vertical with 40% market share where they can screw the customers for the next five years by raising prices because there's nowhere else to go.
风险投资和SaaS项目则偏爱那些覆盖面广的横向市场,有机会竞争,说不定能做成十亿美元的生意。
Venture deals, SaaS deals love broad horizontal markets where you can compete and maybe get a billion dollar outcome.
所以,那些才是能得到行业资金支持的公司。
So those are the companies that are industry funded.
问题是,当你没能实现十亿美元的回报,发现市场其实没那么大,或者发现隔壁公司也在竞争,你就剩下一个规模太小、没有定价权的公司。
And the problem is when you fail to get the billion dollar outcome, when you discover your market is tinier, or when you discover that an adjacent company is competitive, you're left with this subscale company that doesn't have the same pricing power.
你身处一个挺大的市场,但有个更大的对手在那儿,能慢慢把你压垮。
You're in a perfectly good big market, but there's a bigger company out there that can grind
对。
Yeah.
根本没什么定价能力。
There's no pricing power.
没有定价权,私募股权的人最受不了这个。
With no pricing power, and PE guys just hate that.
因为他们一看就明白:这事儿我懂。
Because they can look at it and go, I get it.
你现在一年赚一亿美元。
You're doing a 100,000,000 now.
你可以慢慢熬,但没法砍掉三成成本、提价,然后还指望赚同样的钱。
You can grind it, but you can't take 30% of the cost out, raise the prices, and get the same thing.
我同意。
So I agree.
我觉得,不是每个一亿美元的交易都值得出手。
I think that not every deal at a $100,000,000 would be interesting to pay.
如果他们在这个领域有相关业务,可能会收购,因为能整合进去。
If they have an adjacency in the same space, then they might buy it because they can load it on.
但当你看看他们喜欢的项目,再对比我们风投做的那些,根本不是同一类交易。
But when you look at the things they love and you look at the things they make we make in venture, they're not the same deal.
当你列出来他们投资的公司类型,就一清二楚了。
And it's very clear when you when you list the kind of companies they do.
比如,某个冷门行业的会计软件,市场占有率极高,根本没人敢投资竞争对手。
It's like, oh, obscure vertical accounting software for an obscure vertical, you know, massive market dominance, and no one's ever gonna fund a competitor.
他们就是这么算的。
Like, they just run that math.
他们砍掉冗余的销售团队,把价格翻倍,缩减工程团队,直接把40%的现金流拿走。
They cut they firewall the salespeople, double the prices, cut the engineering down, kick off 40% cash flow.
比如一些通用型的CRM公司,或者干脆说2016年那批第一代客户支持公司,如果你砍掉研发和销售市场,光看毛收入留存率,也能做到80%。
In some of the broad horizontals in a CRM company or let's just say a first generation customer support company from 2016, if you cut off the r and d and the sales and marketing, your gross dollar retention will be 80%.
但你再也卖不出任何新产品了。
You won't be selling any new shit.
业绩会持续下滑,产品两年内就没人用了。
You'll be declining, and your product will become irrelevant in two years.
不过除此之外,祝你今天愉快。
But other than that, have a great day.
像这样的公司,你该怎么看呢,杰森?你把它们归到哪一类?
Those companies you are and, Jason, where do you put those companies?
你之前提到过,你得想办法在维持现有业务的同时,找到推动新增长的路径——这比直接卖给私募股权公司难多了,我说过这一点。
You have to one of the things you said earlier about you probably have to find a way to fund new growth while at the same time, you know, building a new It's a much harder play than just sell it to PE, as I said.
就是我们之前聊过的那些其他事。
It's all the other things we talk about.
你提到过,风投和私募股权看重的东西其实不一样,而且如果你这么做、那么做,风投这边还是能看到十亿美元的回报机会。
You said that kind of the difference between what venture likes and what PE likes and, hey, if we do this and this, we can see the billion dollar outcome in venture.
这跟新闻有点关系,安德里森刚宣布了200亿美元的基金,还有相关的计划。
Kind of relating it to news, but Andreessen announced a $20,000,000,000 fund and the plans around it.
通用资本有80亿美元,Lightspeed我不知道他们到底有多少十亿。
General Catalyst have $8,000,000,000 LightSpeed, I don't know how many billion dollars they have.
他们各种基金搞得实在太乱了,但都是几十亿几十亿的规模。
It's so confusing with all their different vehicles, but billions and billions.
十亿美元的退出?
Billion dollar exit?
谢谢你赞助了圣诞派对。
Thanks for paying for the Christmas party.
我是认真的。
I'm being serious.
如果你有8%,那就是8000万美元回本。
If you have 8%, it's 80,000,000 back.
说句老实话,他们显然不是冲着十亿美元退出去的。
I mean, to state the banal, they're obviously not focused on billion dollar exits.
他们瞄准的是数量更少、但规模大得多的退出项目。
They're focused on a much smaller number of much larger exits.
对吧?
Right?
这其实就是整个策略的核心。
And that's the bet in a nutshell.
如果你想让这些数字成立,要么就得拿下海量的十亿到五百亿美元级别的退出项目。
If you're gonna make those kind of numbers work, you either have to do lots of I mean, you have to get, like, vast numbers of billion to $5,000,000,000 exits.
你到底是冲着一百亿,还是千亿级别的退出去的?
Are you in as I say, you're playing for the 10,000,000,000 or the 100,000,000,000 exit.
关键问题是,这种项目到底有多少个?
The question is how many of those there are?
通常来说,任何能筹到这种基金的人,都已经证明自己至少能找到一个。
Typically, anyone who raises one of these funds has proven they can already find at least one.
很明显,他们之前找到了Databricks,而且做得非常成功。
By def and reason to know is they found Databricks, and they've done amazingly well.
他们持有其中很大一部分股份。
They own a huge slug of that.
确实有可能。
It could yeah.
这不仅仅是一个基金的回报项目。
It's not just a fund returner.
这是多个基金的回报项目。
It's a multi fund returner.
对吧?
Right?
没人会因为蠢笨就拿到一百亿或两百亿的估值。
No one gets given 10,000,000,000 or $20,000,000,000 because they're idiots.
他们拿到两百亿,是因为有十年十五年的出色业绩,而且从来没踩过雷。
They got given $20,000,000,000 because they earned it by, you know, ten or fifteen years of track record with no bad funds, by the way.
这又回到了你之前提到的另一位合伙人的话题。
That back to that kinda the comment you made on another partner earlier.
你展示了能力,而金融领域大多数出问题的时候,都是因为人们对趋势跟得太紧了。
You demonstrate your and then, typically, most things in finance, when things goes wrong, is when people lean into a trend just a bit too far.
关键问题是,现在是不是到了那个临界点?
And the judgment here is, is this that point?
这其实正是你在问的核心。
And that's really what you're asking.
说实话,我不确定。
And I I don't know.
我觉得他们最大的优势在于,现在有太多公司选择长期保持私有,这自然意味着对资金的需求更大,而只要有这些资金,就理应能获得可观的回报。
I mean, I think the biggest thing they have in their favor is the fact that so many companies are staying private for longer, which by definition means more need for capital, which by definition means if you have that capital, you should be able to make an acceptable return.
二十年前的风投市场,根本消化不了两千亿美元。
So the venture market that I knew twenty years ago couldn't digest $20,000,000,000.
连边都沾不上。
It wouldn't even be close.
那时候根本谈不上回报,因为通常的IPO规模在十亿到五百亿美元之间,每年最多也就一两家能超过这个数。
There would be no possibility of return because, you know, typically, IPOs were 1,000,000,000 to maybe 5,000,000,000, and there was one bigger than that every year at most.
你知道吗,在这个企业保持私有状态长达十五年以上的世界里,还要应对大规模的二级市场交易来解决员工问题,很可能这些资金确实有地方可投。
You know, in a world where things are staying private for fifteen plus years, where there's massive secondaries to deal with employee issues, it may well be that there's a place to put all that money.
回报可能达不到风投那种三倍的水平,但你要知道,竞争对手不过是小盘股11%的回报率。
The returns mightn't be three x venture returns, but, you know, the competition is the small cap return of 11%.
如果你能提供百分之十几到接近百分之二十的回报,有限合伙人可能会觉得这已经很不错了,这正是他们愿意下的注。
You know, if you're delivering high mid high teens, it may be that the LPs think that's great, and that's the bet they're taking.
杰森,你是怎么分析的?
Jason, how did you analyze it?
上周刚有个有限合伙人发了条推文,我有点反应慢了。
There's some LP on Twitter that made this tweet literally this last week that, I'm a little slow.
当年罗里提出‘一到十,再减五个季度’的时候,我也豁然开朗了。
Like, when Rory made the old, one to ten and five quarters less, this one opened my eyes too.
这些基金看起来疯狂,确实也够疯狂,但基金规模应该跟你能投进多少赢家项目挂钩,看你能用多少资本撬动多少回报。
It's like, the side these funds seem crazy and they are crazy, but the size of the fund should be tied to the amount of winners you can deploy x amount of cap capital into.
所以像安德里森这样的机构,从我们一开始就是这样,红杉也一直如此——他们能接触到每一个项目。
So if you're Andreessen, a beauty to an Andreessen at this point, certainly been true of Sequoia since we started, is they see every deal.
安德里森能接触到每一个项目。
Andreessen sees every deal.
明白吧?
Okay?
所以他们能把这些数据列成表格,比如Databricks在2021年估值达到了270亿美元。
And so they can put this on a spreadsheet, and they're like, you know, Databricks was 27,000,000,000 in 2021.
如果我们全程参与了这一轮投资呢?
What if we've done the whole round?
别管他们是不是投了A轮。
Forget about that they were in the a.
对吧?
Right?
假设他们2021年只投了30亿美元呢?
What if they just put in 3,000,000,000 in 2021?
那他们早就多赚了两倍半的回报了,不是吗?
They would have already 2 and a half extra money, right?
他们把数据填进表格,加总一下,就说:没错,我们能在二十四个月内投出两千亿美元,对吧?
They put it on a spreadsheet and they add it up and they're like, yeah, we can deploy 20,000,000,000 in twenty four months, right?
我觉得这就是实际运作的方式。
I think that's the way it works.
而且事情其实就这么简单。
And I think it's that simple.
正如罗里所说,现在资金太多了,尤其是在后期交易和项目上。
And there's so much capital to Rory's point, especially in the in these later stage deals and the ideas.
只要你看过每一个项目,要在这张表上投出两百亿根本不是难事。
They can easily deploy the 20 on that spreadsheet if you see every deal.
我觉得确实存在敏感性分析,模型也支持这种推算。
I do think there's a sensitivity analysis and the model supports it.
这才是你真正该去探索的方向。
That's what you want to adventure.
如果你融得太多,光是管理费就吃掉一大块,项目反而不够用了。
And when you raise too much for the fees or whatever, you run out of deals.
大多数人不是缺钱,是找不到够好的项目。
Most folks run out of great deals to see.
如果你把所有S级项目都看一遍,那这就是我用安德森的方法算出来的结果。
If you see every S tier deal, like here would be my Andreessen math.
假如我们把风险投资领域里所有的S级项目都看一遍呢?
If what if we see every S tier deal there is in venture?
我们看了100%的顶级项目,一个都没落下。
A 100 we see a 100% of all the best deals.
100%都看过了,但还是错过了其中90%。
A 100% of the we've seen them all, and we passed on 90%.
那你可以回过头去,做个复盘分析。
Then you could go back in time and just do an analysis.
对吧?
Right?
我们当初错过那些十亿美元级公司的时候,就该这么做——既然每个项目都看了,也许就能解释那两千亿美元的缺口了。
This is what we should have done when we passed on all the Decacorns because you're in every one, and it maybe solves the 20,000,000,000.
我觉得确实如此。
I think it probably does.
但那才是他们本该做的。
But that's what they should have done.
我坚决不同意他们能看遍所有项目。
I I would hard push back that they see every deal.
坚决不同意。
Hard push back.
会被炒鱿鱼。
Get fired.
根据我有限的经验,就是埃文·德里森。
My limited experience is Evan Dreeson.
如果你不是马克或者本,没拿下每一个项目就会被开除,对吧,罗里?
If you're not Mark or Ben, you get fired if you didn't bring in every deal, don't you, Rory?
这不残忍,这不就是风投的规则吗?你没看遍每一个项目,就会被开除。
Isn't mean, isn't that the way venture You get fired if you don't see every deal.
你可以承认他们看过大多数交易。
You can stipulate they see most.
没错。
Right.
我不觉得在200亿美元基金策略中,没看过每笔交易会是前三大的问题,真正该担心的是其他方面。
I don't think I how a genuine comment of all the things that could go wrong with a $20,000,000,000 fund strategy, not seeing every deal is not a top three issue.
管理200亿美元资金的两个关键问题是:首先,没错,你得看到所有好项目。
The two issues with deploying $20,000,000,000 are, first of all, yes, you see every good deal.
但别忘了下一句——你得看每笔交易,这意味着你也会看到所有烂项目。
But remember the next sentence, you see every deal, which means you see every bad deal.
每有一个好项目,就有99个烂项目。
And there are 99 shit deals for every one good deal.
你看的项目越多,筛选的能力就越重要。
The more deal for you see, the more important picking is.
相对筛选比绝对筛选要容易一些。
Now relative picking is easier than absolute picking.
换句话说,我们骨子里其实都是比较型买家,有时候在抽象层面看一个项目,我会有点拿不准,说它好也不一定,说它不好也不见得。
In other words, if we are comparison shoppers at heart, most sometimes in the abstract, when I look at the deal, I get kinda caught up, but it maybe it's good, maybe it's not.
但大多数时候,如果我看到一个好项目,再配上五个差的,我脑子里就能直接判断:这个比那五个强。
But most of the time, if I see a good deal and five bad deals, my little IQ can go, I think that one's better than the other five.
那就选这个吧。
I should do that one.
所以,看遍所有项目确实优势很大,但你还是得一个一个仔细筛选。
So seeing all the deals is a huge advantage, but you still have to piece piece through them.
这算是第一个问题。
So that's kind of issue one.
如果你参与每一个好项目的投资,那你确实能看见所有好项目,但同时也会看到所有烂项目——所以筛选依然关键。
You're gonna see every good deal if you're do at round every good deal, but you're also gonna see every bad deal, so picking still matters.
我觉得他们能想明白,毕竟那帮人聪明得不得了。
I think they can figure that out because they're wildly smart dudes.
归根结底,真正的问题是:私募市场到底能不能消化得了这么多钱?
I think the real question in the end comes, is there just room in as privates for all that money?
如果有空间,这种情况就会继续下去。
And if there is, this will continue.
如果没有,迟早会停,但不是因为风投人士变成熟了。
And if there's not, then at some point, it won't stop because the venture guys will be mature.
不会停,是因为创始人会更谨慎地控制估值上限。
It won't stop because the founders will kinda be more careful to cap.
也不会停,是因为有限合伙人会停止投资。
It won't even stop because the LPs will stop.
真正会让它停下来的,是有限合伙人的上级——整体首席投资官们,不再向风投分配资金。
It will stop because the LPs bosses, the overall CIOs will stop allocating capital to venture.
只要这事没发生,这个游戏就会一直玩下去。
Until that happens, this game goes on.
顺便说一句,如果他们刚融完二百亿美元的那天,这事就结束了,那他们就是赢家,因为他们手握二百亿美元,别人一毛钱都没有。
And by the way, if it happens the day after they close $20,000,000,000, they win the best because they have 20,000,000,000 and no one else has any.
所以,风投这个小生态会一直持续,只要还有足够的新有限合伙人不断注资,让它保持运转。
So this whole little ecosystem in venture is gonna keep going as long as there are enough new LPs to fund it and keep it fueled up.
几乎完全独立于整体市场。
Almost clearly independent of the wider market.
二月份的波动居然只带来短暂的喘息,真是令人惊讶。
It's been stunning that the February didn't cause much more than the pause for breath.
那只是短暂的喘息而已。
It was just a pause for breath.
这简直太疯狂了。
It was just it's crazy.
你看OpenAI融了三百亿美元,再看其他数十亿美元的融资,根本不用怀疑这个生态能不能消化得了。
When you look at OpenAI raising $30,000,000,000 and when you look at multi billion dollar fundraiser, I don't think there's any question on whether this ecosystem can actually absorb it.
接下来真正该问的是,这本质上还是风险投资的游戏吗?
I think the subsequent question is, is it fundamentally a venture game?
我知道,你也知道,很多投资方当初以四十亿美元投进了这些模型公司。
I know and we both know many investors in some of the model providers who came in at 4,000,000,000.
现在估值涨到了六千亿,他们回报翻了三倍半,因为员工股权被严重稀释,后续融资又太猛了。
It's now 60,000,000,000, and they're three and a half x up because employee stock dilution was so heavy and the funding rounds coming in were so heavy.
即使回报不错,倍数还是太低了。
The multiples are shit even with great returns.
我的观察和想法是,我有时候太保守了,所以得提醒自己别太谨慎。
My observation and my own thinking is I'm sometimes too conservative, so I push against myself.
我觉得这些新入局者的一大优势,就是他们入行没多久。
I think one of the big advantages some of these newer entrants had was that they weren't in the business a long time.
因为当你干得久了,我就记得99年到02年那会儿。
Because when you've in a long time, I remembered '99 to 2002.
我记得 crashafter.com 那会儿,所有资金都撤走了。
I remember the crashafter.com and all the capital getting withdrawn.
这让我自然而然变得谨慎。
So it made me naturally cautious.
你说得对。
And you're right.
当初在估值四百亿的时候投钱,我是凭直觉做的。
The idea of writing a check at 4,000,000,000, you know, I did this instinctive.
这其实算不上风险投资。
Well, that's not really venture.
但说实话,风险投资就是为了赚钱。
But the truth is this, venture will pay to make money.
有些轮次确实赚了不少钱,只是因为股权被稀释,没他们预期的那么多。
And some of those rounds have made decent money, perhaps not as money as they thought because of the dilution.
你看那些进入这个领域并取得成功的人,共同特点就是他们都是新面孔,比如安德森、创始人基金,没被所谓的‘冒险’束缚,他们只想着怎么赚最多的钱,怎么钻系统的空子。
But a I mean, if you look at one of the common characteristics of the folks who enter this market and and have been successful has been newer entrants like Andreessen, like Founders, unencumbered by, quote, is adventure, and who have just said to themselves, how do I make the most amount of money and hack the system?
他们赚得比Thrive还多。
And they've made more Thrive.
Thrive和Think确实是很好的例子。
Thrive, think, are a great example.
Beth?不是。
Beth, no.
Poof?我来告诉你为什么。
Poof, by the way, and I'll tell you why.
Thrive成功了。
Thrive worked.
因为真正的房地产投资者只懂一件事:在每条街上买最好的房子。
Because a real estate investor knows only one thing, buy the best damn house on every block.
所以他就在金融科技领域买了最好的那栋房子。
So he bought the best damn house on the fintech block.
Stripe。
Stripe.
成了。
Tick.
他又在OpenAI领域买了最好的那栋房子。
He bought the best damn house on the OpenAI block.
成了。
Tick.
接着,他在基础设施和数据库领域买了最好的那栋房子。
And then he bought the best damn house on the infrastructure bot database.
滴。
Tick.
等你做完,就回家等着支票源源不断进账就行了。
Then you just go home when you're done and you wait for the checks to ball in.
这招太绝了。
It's genius.
你说得对。
And you're right.
我骨子里每一个细胞都会告诉我,别这么干。
Every little fiber of my being would have said, don't do that.
这不叫风险投资。
That's not venture.
但我可没在迈阿密住着三套房子。
But I'm not living in three houses in Miami.
他赢了。
He wins.
所以我现在会提醒自己,别光说这不算风险投资。
So I've learned to say to myself, don't just say it's not venture.
光这么说,真的适合这个游戏吗?
Just saying that, is that the right strategy for this game?
在当前这个市场环境下,这显然是正确的策略。
And it clearly is the right strategy for this market at this point in time.
但整个周期里,尤其是股市下跌的时候,这策略还管用吗?
You know, will it be the right strategy across the cycle when there's an equity downturn?
可能不管用了,因为你承担的只是价格风险,而这种风险通常是高度相关的。
Maybe not because the only risk you're taking is price risk, but that's typically a correlated risk.
所以一旦出问题,大概只有三分之一的概率是所有资产同时崩盘,因为你的股权价值会一起下滑。
So if it does go wrong, maybe it's only a one in three chance it will go wrong on everything because your equity values will tumble.
但只要不是这种情况,Thrive策略简直太棒了。
But absent that, the Thrive strategy was brilliant.
在每一个博客上都买最好的房产。
Buy the best property on every blog.
这就像玩大富翁。
It's like monopoly.
你把所有蓝色的小地块都拿下了。
You got all the little blue ones.
别人一掷骰子准得落在你那儿。
The long people are gonna land in it.
你就能赚大钱了。
You're gonna make a lot of money.
我对这个洞察力真是羡慕得不行。
I'm profoundly jealous of that insight.
如果有人给我五十亿美元,我希望能有本事自己想到这招。
If someone had given me $5,000,000,000, I probably hope I would've been smart enough to do that myself.
靠自己。
Myself.
关键问题不是这算不算风险投资。
The criteria is not is it venture or not venture?
只有一个标准。
There's only one criteria.
它能不能让你赚钱?在整个周期里能不能让你赚钱?
Is it gonna make you money, and is it gonna make you money across the cycle?
这个问题的前半部分,答案显然是肯定的。
And the answer to the first part of that question looks like it's yes.
至于后半部分,关于整个周期的回报,你一年后再来找我,或者十年后再来找我吧。
And the answer to the second part of the question across the cycle is call me in a year or ten years.
既然可以直接投一笔大钱给一个赢家,早早套现,用四分之一的时间就实现回报,干嘛还要费劲去搞种子轮投资,指望二十年后八倍回报呢?
Why struggle to pretend you can do eight x over twenty years on a seed fund when you can just write one big check into a winner and call it a day and achieve liquidity in a quarter of the time?
虽然倍数会低一点,但绝对收益会更高。
The multiple will be lower, but the absolute return will be higher.
分成也会更高。
The carry will be higher.
干嘛要傻乎乎地投种子轮,等上二十年,就为了让推特上的人夸你有个八倍或十倍的基金?
Why would you do the stupid seed investing and wait twenty years so that everyone on Twitter can say you had an eight x or 10 x fund.
太棒了。
Hooray.
二十年一无所获,还得跟四个合伙人分那点小钱。
Split with four partners on your tiny little fund after twenty years making nothing.
直接投一大笔,然后完事了。
Just write the big fucking check and call it a day.
这简直太蠢了。
Like, it's so stupid.
要是最终能赚到十亿,早期投资确实不错。
Like, when outcomes are a billion, seed is is is great.
要是最终回报超过两万亿美元,还投早期?那纯粹是傻子才干的事,罗里。
When outcomes are north of $20,100,000,000,000, it's for seed is for suckers, Rory.
投早期就是傻子才做的事,我觉得。
Seed is for suckers, I think.
我喜欢这句话。
I love that.
我就是,顺便说一句,我打算直接拿走这句话了。
It's I I just I'm that's that, by the way, is about to be I'm gonna steal that.
我连提你名字都懒得提。
I'm not even gonna give you credit.
我太喜欢了。
I love it.
根本不需要。
Don't need.
说正经的,杰森,你说得一点都没错。
All joking aside, you're exactly right, Jason.
咱们说的其实是一回事:只要有人愿意为这种高风险投钱,这确实是赚大钱的好路子。
We're saying the same thing, which is and this was a compellingly great way to make a lot of money provided someone's willing to give you that kind of capital for that for that risk.
但我也不确定,有时候我觉得这风险真挺值得冒。
And what I don't know is is there's a part of me sometimes think it's a really good risk.
从逻辑上讲这么做很合理,但另一部分我又觉得,从相关性来看,这策略实在太冒险了。
You should make sense to do it, and part of me thinks it's a very risky strategy in terms of correlations.
如果搞砸了,那后果会很严重。
And if it goes wrong, it'll be horrible.
这可不是我们平时干的事,所以我一般不怎么琢磨这个。
It's not what we do, so I don't spend a lot of time thinking about it.
不过现在看来,情况还不错。
But right now, it looks pretty good.
我能问一下吗
Can I
罗里,你说的这种相关性风险,到底可能出什么问题?
just ask, Rory, what could go wrong when you say about that correlated risk?
它们跟……相对来说关联性没那么强。
They feel relatively uncorrelated to a
在一定程度上是这样。
certain extent.
从个体财务表现来看,它们的不相关性体现在选择上。
The uncorrelated in terms of individual financial performance are picking.
只要是选股,你就已经在三个不同市场选出了最好的资产。
Anything to do with picking, you've picked the best asset in three diverse markets.
你说得对。
You're right.
它们在这一点上并没有相关性。
They're not correlated that way.
真正相关的是基本面的股权估值。
What is correlated is fundamentally equity values.
我们现在所处的世界里,高增长科技公司的市盈率能达到三十、三十五倍。
We live in a world where high growth tech companies get thirty, thirty five PEs.
假设某位总统像七十年代那样搞垮经济,市盈率跌到九倍、十倍、十一倍,连成长股也跌到十二、十三倍。
If hypothetically, a president were to destroy the economy like in the seventies, just staying, and PEs went to nine or 10 or 11, and even growth stocks went to 12 or 13.
你看看1968年到1982年间‘漂亮五十’股票发生了什么。
Like, look what happened to nifty 50 between '68 and '82.
如果成长股的估值溢价消失了,所有这些资产都只按六七倍收入来估值——这其实已经不低了——那你所处的环境就完全不一样了。
In a world where the growth stock premium goes away, if you start valuing all those assets of six or seven times revenues, which is still pretty healthy, you're just in a very different place.
所以,这唯一的风险就是。
So that's the only risk.
你买的是最优质的资产。
You've bought the best assets.
唯一的风险是,世界突然觉得股票不值那么多了。
The only risk is that the world decides that equity isn't worth as much.
在这种情况下,明确地说,原本能带来三倍回报的策略,可能只拿到一点五倍,因为你并没有承担太高的估值风险。但如果你像我们这样操作,完全依赖高价收购明星资产的策略,回报可能跌到零点五倍甚至零点七倍。
And in that case, to be clear, a strategy that would get a three x will get a one and a half x because you haven't taken a ton of valuation risk If you're doing the kind of things we do, a strategy that's entirely predicated on buying marquee assets of high prices could get a point five or point seven x.
所以你得把握好时机,不能在估值被压缩的时候被迫抛售。
And so what you are there is like time sensitive because you don't want to have to liquidate in a time where you have a compressional multiple.
这就是为什么如果你有两千亿美元,咔嚓一下,我愿意出这个价,买下街区里最好的资产。万一市场崩盘,我还能再砸钱,以更低的价格买入,等估值重新回升。
Which is why if you have 20,000,000,000, ka ching, I can pay that price, buy the best house on the block, and if I want to sell that house and there's a market crash, kaboom, I can put in even more money at a reduced price and wait for the multiples to expand again.
再说一次,
Again, with
这个隐含的前提是,公司本身能持续增长。
this one implicit broadly, yes, but there's one implicit assumption in that, which is that the comp the company will continue to compound.
我们这里面临的问题是事后诸葛亮式的视角。
And the problem here we're dealing with is ex post fact or vision.
你看,现在有五六家科技公司估值都达到一万亿美元了,显然这事儿是能办到的。
Like, there are there's there are five or six technology companies worth a trillion dollars, so it's clearly doable.
OpenAI 现在值三千亿美元,既然其他五家公司能做到从零到一万亿美元,它也完全有可能。
You can truly compound from 300,000,000,000, which is where OpenAI is today, to a trillion because five other companies did it.
但你忘了,大多数科技公司根本做不到这一点。
What you forget is most tech companies don't.
每当你持有一家公司更久,就相当于在做一次筛选。
And every time you hold for longer, think of it as a process of distillation.
你手里最好的公司会变得更强,最差的则会一路下滑。
Your best ones get better, and your worst ones go down.
只要你选对了公司,就能一直扛下去。
So provided you've got the right ones, you can tough it out forever.
但要是你投了黑莓,结果它还一直是家私有公司,那可就太糟心了。
But be a bit of a bummer to discover you'd invested in BlackBerry, and it was still private.
他们刚发布了iPhone,你一想,算了,不玩了。
And they just launched the iPhone, and you decide, screw it.
咱们能干掉他们。
We can take these guys.
我再投十亿进去。
I'll put in another billion.
然后你就一路推着它往前走。
And, you know, and then you just march the thing down.
说实话,大多数科技公司最终都被收购、合并,或者失败了。
The hard truth is most tech companies in the end get acquired, rolled up, unsuccessful.
所以你撑得越久,对选股的精准度要求就越高,必须押中赢家。
So the longer you push, the more premium there is on the absolutely right on your stock picking and having a winner.
不是什么疯狂的赌注。
Not a crazy bet.
我只是说,任何投资背后,都藏着某种风险。
I'm just saying it typically, any financial bet has an embedded risk somewhere in it.
世上没有白给的钱。
There's no such thing as free money.
当某些东西看着像白送钱的时候,通常只是风险还没被看清而已。
And when stuff looks like there's free money, it just typically means that the risk isn't fully recognized.
这确实是个不错的生意。
This has been a great business.
但现在已经进入后期了。
It's also late stage.
你发个推文吧,杰森。
I mean, you send a tweet, Jason.
我看到过关于这事的帖子。
I saw it there about that.
这看起来像是最容易赚钱的方式,让人忍不住想,咦?
It looks like the easiest way to make money imaginable, which makes you go, hey.
真希望我也能这么做。
I wish I'd do that.
但接下来,B,潜在的风险到底在哪?
But then b, what's the buried risk?
哈利,我不想谈这家公司。
And and Harry, I don't wanna discuss the company.
明白吗?
Okay?
你可以在任何事上问我,唯独这件事别逼我。
Don't push you can push me on anything except this one thing.
我只是...
But I just
我有一家公司,它...
have a have a company that's
刚刚成为独角兽了。
just become a unicorn.
一家后期基金刚刚投了近九位数。
A late stage fund just put in almost 9 figures.
明白吗?
Okay?
他们持有的股份和我一样多。
And they own as much as me.
你听好了。
Now listen.
我很幸运能成为这家公司的一员。
I'm lucky to be a part of the company.
但你说,要是公司只以成本价卖了,他们可是一分钱都拿不到,对吧?
But like, okay, listen, if the company's only sold for the basis, they make nothing, right?
可他们承担的是百亿美金的回报风险,对吧?
But they're underwriting a $10,000,000,000 outcome, right?
从实际效果来看,他们赚的钱会和我差不多,对吧?
They, for all intents and purposes, will make just as much money as me, right?
事实上,他们还能更大力地支持公司。
In fact, they can support the company more.
他们跳过了好几年的辛苦和压力。
They skipped years of work and stress.
结果必须得很大,但要是真成了,你干嘛还做这种早期投资呢?
And it has to be a big outcome, but if it does, why would you do this seed stuff?
股权是一样的,却能跳过那好几年,对吧?
Like, it's the same ownership, skip all the years, right?
而且,你知道的,你至少已经稳拿1倍回报了,这已经是不错的结局了。
And, yeah, if you know, and you've got your 1x worst case, your wonderful 1x.
但我得说点不一样的,我理解你的顾虑,因为我也有同样的焦虑和纠结。
But there is an I'm gonna argue against I understand it because I go to the same, you know, angst and machinations.
对吧?
Right?
我投资组合里有不少好项目,我们赚得不少,而后期投资者却没赚到这些钱。
Good deals in my portfolio, but we've made good money and what later stage investors haven't.
这本来就是常态。
And that's just the nature.
别忘了。
And remember.
但如果赚的是大钱,结果其实都一样。
But if it's really good money, you make the same.
对。
Yes.
没错。
Agreed.
如果这是一场例外的游戏,谁还在乎那几亿美元的回报呢?
If this is an outlier game, right, who cares about those little $800,000,000 outcomes?
谁会在乎?
Who cares?
罗里,你能谈谈一种你赚到钱、别人没赚到的方法吗?你从中学到了什么?
Rory, can you talk about one way you've made money, others haven't, and just what you learned?
不用说出具体名字,只要说说就行
You don't have to name it, but just
你进去时付得越多,退出时就得卖得越高才能赚钱。
to It just it keeps me the higher the price you pay going in, the higher the price you have to be on exit to make money.
就这么简单。
It's just as simple as that.
因为我们两边都经历过。
Because we've on both sides of that.
我们最近有一笔交易,公司估值涨到了1倍,早期投资者拿到了3倍回报。
We had a sale recently where we got a one and the early investors got a three x.
对吧?
Right?
这其实又回到了资本获取的问题上。
And it it all comes back to this idea of can go back to even the access to capital.
如果你能拿到大笔且宽容的资金,就像那些顶级基金那样,那你确实该玩大的,你说得对。
If you have access to capital that's large and forgiving, which is what these mega funds have, then you should play the big balls game because you're exactly right.
你不能这么做。
You don't do it.
你得少干点活。
You have to do less work.
如果成功了,你赚的和那些投了早期项目的杰森、投了A轮的罗里一样多。
If it works great, you make out the same as Jason who did the seed for suckers and Rory who did the a.
如果没成功,你最多亏个本金,但还能被原谅,重新再来。
And if it doesn't work out, you're get a one x, but you get forgiven and you start again.
如果你有这种资金,那就该玩这种游戏。
If you have access to that kind of money, that's the game you should play.
提醒我一下,杰森,你和我为什么不玩别的玩法?因为2009年我在到处转悠,没人给我十亿美元说:来试试。
Remind me, Jason, the reason you and I don't play a different game is I was wondering around in 09/2009, and no one offered me a billion dollars and said, hey.
搞砸了也没事。
Have a go.
到2030年,我们再给你十亿。
And if it doesn't work, we'll give you another billion in 2030.
如果你管理的是小基金,就得追求更高的成功概率。
When you have a smaller fund, you want to have a higher probability of the upside.
而且,从逻辑上讲,尽管你不想听这个,但价格越高,你在这笔交易中超越价格、实现的不是十亿美元,而是千亿美金回报的可能性就越低。
And, logically, even though you don't wanna hear this, the higher you're going in price is just the less likely it is you in that one deal that can transcend price and be the not the billion dollar outcome, but the $10,000,000,000 outcome.
你只是把成功的门槛抬得更高了。
You're just upping the bar on getting it just right.
所以支持这个观点的理由是,如果我能拿到五十亿,还有可能拿到两百亿,那我当然会玩,马克和杰森也一样。
So that's the argument for it, is that 5,000,000,000 and I could get 20,000,000,000, I'd play but Mark and Jason does too.
我我
I I
我明白,罗里,但你的投资记录已经非常出色了。
get that, Rory, but you have a pretty great track.
你在不同市场周期中都证明了自己是个非凡的投资者。
You've proven yourself to be a phenomenal investor across cycles.
坦白说,你现在完全能拿到更多资金。
With respect, you could probably get a lot more now.
那你为什么不去拿呢?
Why do you not?
我觉得,其实我们每个人都是自己经历的产物。
I think, actually, I'm we're all products of our experience.
我觉得自己是个相当保守的投资者。
I think I'm a very conservative invest somewhat conservative investor.
我身上带着点烙印,因为我亲身经历过1999年到2010年的那段日子。
I think I am branded a little bit by remembering surviving '99 to 2010.
我不希望在职业生涯快结束时,手里攥着大笔钱,却管不好,最后搞砸了。
I don't wanna take a lot of money at the end of my career, manage it badly, and then fail.
我不愿意赌这一把,因为我亲眼见过事情搞砸后是什么样子。
I don't wanna make that bet that because because I've seen what it looks like when it goes wrong.
我记得1999年到2005年那会儿有多惨。
I remember what '99 to 2005 was like, and it was miserable.
你这么说我的业绩,真是客气了。
And it's kind of you to say about my track record.
我觉得我的表现算得上稳健出色,但算不上惊天动地。
I'd say it's it's solidly good rather than spectacularly amazing.
对吧?
Right?
我是个稳健靠谱的投资者。
I'm a solid good investor.
我想说的是这一点。
And I would say this.
比起2010年之后赚的大笔收益,我更自豪的是2000到2010年间赚的那点小钱。
I am most proud of the fact that I made small amounts of money from 2000 to 2010 than I am about much larger returns from 2010 on.
我亲身经历过市场低迷,挺了过来——而当年99年、2000年认识的那批人,七成在四年后就退出了这个行业。
I've lived through a downturn and survived when, you know, 70% of the people I knew in '99, 2000 were out of the business four years later.
所以,我们经营业务的方式,或者说投资策略的核心,就是一定要熬过那样的低谷。
So probably the way we run our business, way, you know, one of our investing strategies, I always wanted to survive that downturn.
这可能会限制你的收益上限,但大大提高了不惨败的概率。毕竟,我清楚地记得事情有多容易彻底崩盘。
And that probably constrains your upside a little bit, but it increases the probability of not going horribly I mean, I remember how horribly wrong things can go.
想想看,过去十年里最耀眼的两个趋势型玩家,老虎基金和软银,现在都已经退出了战场。
I mean, the big moment the two biggest momentum players of the last decade, Tiger and SoftBank, already out of the game.
Insight 这样的机构确实了不起,投了那么多钱,却靠眼光挺了过来。
Huge credit to someone like Insight who were putting out a lot of money but managed to survive because of savvy.
你手里的钱越多,潮水退去的时候,被冲垮的风险就越大,你知道的。
But the bigger the dollars you're playing with, the more risk there is of just getting crunched up, you know, when the top when the tide goes out.
Insight 是怎么做到比 Tiger 挺得更久的?
What did Insight do to survive more than Tiger?
我觉得他们更厉害,说白了,他们投的项目更早,价格也更低。
I think they're much I mean, I think they had a much broader they were doing deals at much earlier, lower prices.
我提到他们,只是因为按募资总额排,他们本来就是第三名。
They just I named them only because, logically, if you just rank the dollars raised, they were third on the list.
SoftBank 已经没了,Tiger 也基本出局了。
And, you know, South Bank gone, Tiger effectively gone.
我觉得他们就是更会投资。
I think they were just better investors.
我觉得他们有
I think they had
搞几笔投资肯定有帮助,对吧,哈里?
a doing a few whizzes is gonna help, isn't it, Harry?
没错。
Absolutely.
这正是我想说的。
That's my point.
而且听起来他——
And it sounds And he
连上一轮都没参与。
didn't even do the last round.
我的意思是,确实如此。
I mean, yeah.
也不完全是,杰森。
Yes and no, Jason.
老兄,如果你真看了回报数据,没错,百分之百出色。
Dude, if you actually looked at the returns, I mean, yes, a 100% amazing.
但他们所在的85亿美元基金里,报告的回报高达26亿美元,这
But it was a $2,600,000,000 reported return to them in an 8 and a half billion dollar fund, which is
这算起来还是太难了。
like That math still still is hard.
是的。
Yeah.
泰迪做的这笔投资堪称史上最佳之一,回报却只占基金总额的三分之一。
I mean, Teddy did one of the best investments of all time, and it returns a third of the fund.
基金总额的三分之一。
A third of the fund.
要是我,非被逼疯不可。
That would drive me nuts.
如果我投了Wiz,回报只有三分之一,我大概早就退出风投行业了。
I would probably quit Venture if I did Wiz, and it was only a third of the fund.
我肯定会让他去找哈里和罗里谈谈。
I would probably tell him to go talk to Harry and Rory.
如果你在管理一个80亿美元的基金,
If you are pulling down
我觉得你不会退出。
the fees on an $8,000,000,000 fund, I don't think it'd quit.
这话说得有点 cynical。
Cynical.
我可能会退出,因为这游戏不够有趣了。
I might quit because because I the game wouldn't be fun enough.
这游戏不够有趣了。
The game wouldn't be fun enough.
对吧?
Right?
但我确实觉得,基金规模越大,你就越得认真对待这26亿美元回报太低的问题。
But I do think the bigger you are but genuine comment on The whole 2,600,000,000 only returns.
你规模越大,就越得有能力找到不止一个这样的项目,而是多个。
The bigger you are, the more you undertaking to be competent and find not just one of those, but multiple goals.
这个观点一遍又一遍地被重复。
It's the same point over and over again.
你采取的这种策略,只有在执行非常到位、并且能拿到大量顶尖交易的情况下才管用。
You've embarked on a strategy that only works if you have a really strong level of execution and you get in large significant numbers of the very best deals.
说真的,Insight 确实做到了这一点。
And, you know, all credit to Insight look like they've done that.
而且还没付过高价。
Let and without paying over the odds.
Vision Fund 和 Tiger 就没那么好了,他们冲得太猛,一直硬撑,有点儿像机器人一样停不下来。
Less credit to Vision Fund and Tiger, they kinda kinda went over the top of the curve and just kept going a little too long like, you know, robot.
你的选择空间就变小了。
Your degrees of freedom.
Andreessen 也会面临同样的问题。
And, you know, Andreessen will wrestle with the same thing.
我觉得他们是非常精明的投资者。
I think they're wildly savvy investors.
但当你手握两百亿时,保持纪律的压力就会变得极大,可操作的空间也变得非常有限。
But when you've got 20,000,000,000, the impetus on being disciplined just the degrees of freedom you have are tight.
对于老牌基金来说,比如Emergence,他们刚筹了十亿美元。
For the old school, like, emergence just raised a billion.
明白吗?
Okay?
他们是我其中一个投资人。
They were one of my investors.
我没问过他们,但我猜大概有两个原因让他们决定筹十亿。
I didn't ask them, but I think I know I think there's probably two reasons they raised a billion.
对吧?
Right?
一个是新一代投资人,他们可能没那么怕风险,也没经历过那些伤痛。
One is because there's a new generation, right, who's maybe less risk doesn't have those scars.
但我认为第二个原因是,单笔投资的金额变大了。
But I think the second reason is because the checks are bigger.
Emergence 最近投了 Bolt 五六十亿美元吧,类似这样的项目。
Emergence just did, like, 50,000,000,000 or 60,000,000 into, like, Bolt or something like that.
对吧?
Right?
以前的话,一千万美元的单子就已经算很大了。
Back in the day, that'd be a $15,000,000 check.
那现在像你们这样的基金,是不是非得把规模做大才能玩得下去?
So what about funds like you having to have a fund size to play the game today?
我同意,确实,我很了解并非常尊重那些人。
I I agree because, yeah, I know and respect those guys enormously.
而且说实话,我们做的也差不多。
And, you know, we've done roughly the same thing.
我们已经投了五六个基金了。
We've put probably over five or six fund.
你们从三亿涨到六亿,再到九亿。
You've gone from 300 to six hundred and nine hundred.
但基金里的投资交易数量其实没怎么变,因为平均每笔投资的金额涨上去了。
And the number deals in the fund hasn't changed all that much because the average check size has gone up.
咱们不妨仔细聊聊这一点。
And let's talk about that for a second.
我刚查了一下数据。
I just checked it.
名义GDP的增长。
Nominal GDP growth.
也就是货币的名义价值。
In other words, the value paper value of money.
从1999年到现在,涨了三倍。
It's three x from '99.
换句话说,1999年的GDP是十万亿美元,现在是三十万亿美元。
In other words, GDP in '99 was 10,000,000,000,000, and it's 30,000,000,000,000 today.
所以如果1999年你的基金规模是1亿美元,那今天你得做到三到四亿,才能保持同样的分量。
So in other words, if your fund size was a 100 in '99, you gotta be three four hundred today just to be the same thing.
尤其是过去四五年,疫情期间的名义GDP增长非常惊人。
And, you know, in particular, in the last four or five years, nominal GDP growth in the COVID period was huge.
如果你只增长了50%,其实已经落后了。
If you're up 50%, you're falling behind.
由于单笔投资金额上涨,基金规模扩张几乎是不可避免的。
Some element of fund expansion is almost inevitable because the check size has gone up.
如果投资金额的上涨是合理的,那可能还有一部分额外增长,并不完全由通胀驱动,更多是因为大家在拼命争胜。
And if the check size has gone up appropriately, then on top of that, there's probably some extra increase in the check size that maybe isn't appropriate, might not be the right word, but it's more it's less driven by pure economics of just inflation and more driven by people are playing to win.
如果你不正视这个问题,不主动应对,结果会怎样?
And what you see in that is if you don't go and we wrestle with this.
如果我们不扩大基金规模,就会发现,那些原本我们认为最合适的项目,我们根本够不着。
If we don't grow the fund size, we were finding a deals that we would have thought were the scale sweet spot.
我们变得无关紧要了。
We just weren't relevant.
你带着两千万的支票去谈投资,人家根本懒得理你。
You'd come into a deal with your little $20,000,000 check, and they'd laugh at you.
当你规模提到两千万时,你去联系有限合伙人,他们投五百万,然后你的基金规模就涨到三千万了。
And you go up to 25, and you'd call an LP, and they get five, and then you'd be up to 30,000,000.
你得根据策略来设定基金规模,因为基金规模本身就是策略。
And you've got to size the fund for the strategy because fund size is the strategy.
我觉得在B轮这种阶段,大家通常都会投两千万的初始金额。
And I think for the kind of a b stage where those guys play, we pay a big you probably are writing $20,000,000 initial checks.
算上预留资金,你投的总额可能达到三千万,还不包括后来追加的后期轮次。
You're probably writing $30,000,000 total checks including reserves without even hogging for those late stage rounds.
你可能希望每期基金投超过二十个项目,因为就像我们半小时前聊的,要抵消产品市场契合度的波动,实现整体回报,我在这里要和那个播客的观点持不同意见。
And you probably want more than 20 deals per fund because as we discussed half an hour ago, with product market fit variance to replicate the same overall fund return, and I this is where I do the disagree with the podcast of a benchmark.
我想确保每期基金都有足够多的项目,这样基金才有较高的成功概率。
I wanna make sure I have enough deals in every fund that the fund has a good probability of success.
如果你每期投二十五个项目左右,还没反应过来,资金就已经投到七八亿了。
Say you're closer to 25 deals per fund, you're at seven, eight hundred before you blink.
但这一点是
But this is
为什么五千万美元的种子基金让我抓狂。
why $50,000,000 seed funds drive me nuts.
因为实际上,扣掉费用后,你只有四成能用来投资。
Because actually, when you take away fees, you've got 40 of investable.
而且你想一想,现在平均一轮种子融资是三百万到五百万美元。如果你想领投并像他们声称的那样拥有真正的控制权,根本不可能投到至少二十家公司。
And when you think about the average seed round today being 3 to $5,000,000, if you wanna lead it and take real ownership like they say they do, there's no way that you're getting at least even 20 companies.
确实投不到。
You're not.
你这是在承担集中风险。
You're taking concentration.
我一直以来的做法就是高度集中。
That's what I've always done is high concentration.
承担高风险的集中投资。
High concentration risk.
对。
Yeah.
但是在天使轮还是种子轮阶段?
But at pre seed or seed?
我的天,杰森,这太离谱了。
I mean, Jason, this is nuts.
如果你不想玩这个游戏,也不想募集巨额资金,那就只能承担高度集中的风险。
Well, you don't wanna if you wanna play that game and you don't wanna raise a massive fund, you gotta take concentration risk.
对吧?
Right?
或者假装一下。
Or pretend.
所以创始人基金募集了46亿美元。
So so Founders Fund raised $4,600,000,000.
其中16亿美元是超额募资。
$1,600,000,000 oversupply.
有很多有限合伙人给我打电话,问我喜欢哪些基金,哪些在节目里被推荐过。
I have so many LPs call me asking which funds I like, which reference well from the show.
我从未见过哪个基金像创始人基金这样,机构需求如此旺盛。每个有限合伙人都想投创始人基金,而且是直接追着要,这简直更少见。
I've never had such institutional demand for any single fund asset than I have for Founders Every single LP wanted Founders Fund and wanted Founders Fund gross, which is even more rare.
未来会有越来越多的资金涌入这个资产类别吗?
Will we have more and more money going to the asset class?
资金会不会越来越集中到顶尖的那几家,而其他人就越来越难混?
Will we have more and more money concentrate into just the top players and it'll be shit for everyone else?
我们该怎么看待这个问题?
How do we think about that?
我正试着把事实和你的问题联系起来,因为你从这些事实推到那个问题,中间的逻辑并不明显。
I'm trying to relate the facts to the question because it wasn't obvious how you got to the question from the facts.
因为你列出的关于创始人基金的事实,正确的解读其实是:他们可能就是最顶尖的基金,几乎无可争议,所以需求最大也就不足为奇了。
Because the correct response to the facts you outlined about Founders is they may be to a rounding error of the best fund, so no surprise they get the most demand.
我的意思是,看到内部消息泄露确实挺让人兴奋的。
I mean, yeah, it was great to see the leak.
现在他们的表现真是惊人地出色。
Now they're astonishingly good.
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