How to Go Deeper in Your Work | Free Preview

这是《插画思考》播客独白集的一集免费预览。

This is a free preview of a monologue episode of the Thoughts on Illustration podcast.

希望你喜欢，如果喜欢的话，可以考虑成为Patreon上的支持者，最低只需3美元。访问patreon.com/tomfroese了解更多。

I hope you enjoy and if you do consider becoming a supporter on Patreon for as low as $3 Visit patreon.com/tomfroese to learn more.

大家好，我是mrtomfroese，这里是我对插画的一些思考。

Hello my name is mrtomfroese and these are my thoughts on illustration.

欢迎收听第77集。

Welcome to episode 77.

提醒一下，在这些独白集的结尾，我会给你一个明确的练习，帮助你把我对插画的想法转化为行动。

Now just as a reminder, the end of these monologue episodes, I give you a clear exercise to help you turn my thoughts on illustration into action.

所以请一直听到最后，并确保你的速写本和铅笔已经准备好。

So stick around all the way to the end and be sure to have your sketchbook and pencil ready.

在进入今天的节目之前，我需要告诉你这个播客的未来计划。

Before we get into today's episode, I need to let you know about the future of this podcast.

这对Patreon和Spotify上的付费支持者来说尤其重要。

This is especially important information for paid supporters on Patreon and Spotify.

今年六月，和往年一样，我会放下麦克风，腾出一些时间来享受夏天。

This June, as I do every year, I will put the mic down so I can free up a bit of time for enjoying the summer.

不同的是，这次我是彻底放下麦克风了。

The difference is that this time, I'm putting down the mic for good.

做了四年这个播客，一直纠结要不要继续做下去，现在我终于决定是时候放手了。

After four years of doing this podcast and struggling with doubt about whether I should keep doing it, I've finally decided that it's time to let it go.

这个决定很难，酝酿了好几年，但现在我清楚这绝对有必要。

This has been a very hard decision, years in the making, but I now know it's absolutely necessary.

去年冬天临近新年的时候，我开始更认真地思考我做的所有事情，我是怎么花时间的，以及怎么才能更专注、少做点事、把每件事做得更深，希望这样能换来更有意义的回报。

As the New Year approached last winter, I started doing some more serious thinking about all the things that I'm doing, how I'm spending my time, and how to focus more and do fewer things and go deeper into those things, all in the hopes that I would start seeing more meaningful gains in return for it.

我在第66集里讲过这个，就是2026年我要做的那个大改变。

I talk about this in episode 66, the one big shift I'm making in 2026.

第68集里我也提过，当时我探讨了一个问题：你的副业项目是不是在拖累你的目标？

And I touched on it in episode 68 as well, where I explored the question, are your side projects sabotaging your goals?

简单来说，尽管我在某些方面挺喜欢这个播客的，但总的来说，它给我的回报配不上我投入的精力。

The long and short of it is that as much as I enjoy the podcast in certain ways, it's overall just not giving back what I'm putting into it.

这并不是说我不想回馈插画社区，不想分享有用的技巧和经验，或者把我的经验提供给你、让你受益，但对我来说，现实情况就是这样。

This is not to say I don't want to give back to the illustration community, that I don't want to offer up helpful tips and experiences, or it might give you some of my experience for you and for your benefit, but it's just the reality of the situation for me.

那么，这个播客和我接下来会怎么样呢？

So what's going to happen with the podcast and to me?

首先，我会暂时保留这个播客。

First, I'll keep the podcast up for now.

将来某个时候，我希望把所有的剧集，包括现在需要付费或支持的这些，都免费公开。

At some point in the future, I hope to release all episodes, those that are currently support or paid like this, to the public.

Patreon 还会继续运营，但当然，不再是为了支持播客了。

The Patreon will still continue, but, of course, not to support the podcast.

它主要会作为我每月“跟我一起画”活动的平台。

It will primarily run as my venue for the monthly Draw With Me's.

这些活动一直让我很开心，而且对我来说管理起来也轻松，可以继续做下去。

These have always been a pleasure and are easy enough for me to manage and to keep going.

至于我，我会继续为 Skillshare 制作课程，也会推出自己托管的课程。

As for me, I'll be continuing to build classes and courses both for Skillshare and as self hosted ones as well.

目前，我正在第一次试运行一个叫“了解你的艺术”的班级制课程。

Currently, I'm in the midst of my first test run of a cohort based course called Know Your Art.

这将成为我课程系列的主打课程，我很快会让这些课程更广泛地开放。

This will become the flagship of my line of courses that I will begin making more widely available in the near future.

我为社交媒体制作的任何内容都会更紧密地配合我的课程。

Any content that I produce for social media will be more strategically aligned with my classes.

用营销的话来说，这叫“潜在客户开发”。

In marketing speak, this is called lead generation.

但这并不意味着内容会明显是营销性质的。

This does not mean the content will be obviously marketing.

只是我会更明确地思考，我为什么要免费提供内容。

It's just that I'll be being more intentional about why I'm giving away free content in the first place.

归根结底，我得靠这个维持生计。

At the end of the day, it has to keep the lights on.

很有可能，我会重新开始在YouTube上发布视频。

In all likelihood, I'll return to posting videos on YouTube.

这些视频会围绕特定主题，但会更直接地跟我的课程挂钩。

They'll be topic based, but more directly tied into my courses.

观众看视频能有所收获，而且没有任何附加条件。

Viewers will get something from the video with no strings attached.

希望这些视频能对得起他们的时间，也希望其中一些观众想深入了解时，能发现可以通过我的课程或其他付费产品来实现。

It will hopefully be worth their time, but hopefully some of these viewers will want to go deeper and find they can do that through my classes or through other paid products.

从七月开始，你会以某种方式看到这些变化。

You'll start seeing these changes in July in one way or another.

我计划在2026年秋季推出《认识你的艺术》的第一个公开版本。

I hope to launch my first public version of Know Your Art in the fall of twenty twenty six.

我还计划在2026年6月底推出一个新的Skillshare课程，叫做《插画师的风格化：如何画得不那么写实》。

I also have a new Skillshare class planned for the end of June twenty twenty six called stylization for illustrators, how to draw less realistically.

我觉得这个课程会引起很多正在摸索自己风格的人的共鸣。

I think this one will resonate with a lot of folks out there trying to figure out their style.

所以，这就是我接下来的方向。

So that's where things are headed for me.

我想感谢所有以各种方式支持我和这个播客的人，感谢你们的善意评论、分享，甚至只是订阅和收听。

I'd like to thank all who have supported me and this podcast in one way or another for your kind comments, by sharing, even just by subscribing and listening.

但尤其要感谢那些作为付费听众，额外支持我的人。

But especially, thank you to those who've gone the extra mile to support me as a paid listener.

谢谢。

Thank you.

谢谢。

Thank you.

谢谢。

Thank you.

如果你们对这一切有任何疑问，欢迎在这篇帖子下留言，如果是在Patreon上，或者直接给我发邮件，hello@tomfroese.com。

If you have any questions about any of this, feel free to reach out to me as a comment to this post if it's on Patreon, or you can just email me, hello@tomfroese.com.

好的。

Okay.

让我们开始今天的节目吧。

Let's get on with the show.

今天，我想聊聊“内涵”这个话题。

Today, I wanna talk about substance.

作为插画师，我经常思考这个问题，但很难用语言表达，因为说实话，这可能不是我能教的东西。

It's something I think about a lot as an illustrator, but it's hard to put down in words because, honestly, it might not be something I can teach.

这更像是一个我希望你去思考的问题，而且我觉得这个问题很重要。

It's something more like a question I want you to think about, and I think it's an important one.

那么，什么是内涵呢？

So what is substance?

它包含很多方面，但归根结底就是这一点。

There's a lot to it, but it comes down to this.

内涵，就是你的作品中流露出的个人意义感，不仅仅体现在某一幅插画里，而是贯穿于你的整个作品集。

Substance is the sense of personal meaning that comes through in your work, not just in one illustration, but across your work as a whole.

它让人感觉到作品背后有一个人在思考、在探索，你做的事情不仅仅是画图而已。

It's the feeling that there's someone behind the work working something out, that you're doing something more than just making pictures.

在我的课程“了解你的艺术”中，这门课我目前正在筹备中，我提到了构成一个强大作品集的四大支柱。

In my cohort course, Know Your Art, which is something I'm in the process of building right now, I talk about four pillars that make up a strong body of work.

目的、观点、技艺和内涵。

Purpose, point of view, craft, and substance.

我在第72集里讲过这个，那集叫《挣扎中的插画师常犯的四个作品集错误》。

I talk about this in episode 72, which is called four portfolio mistakes of struggling illustrators.

如果你想了解更多，那可能是个不错的起点。

So if you wanna hear more about that, that's maybe a good place to start.

但为了提供背景，我需要回顾一下那个叫“观点”的支柱。

But just for context, I need to recall the pillar called point of view.

观点就是如何通过你自己的视角来过滤每一个插画项目，无论是概念还是执行。

So point of view is about how you filter every illustration project through your own lens, both in terms of concept and execution.

你如何思考你正在插画的主题，以及如何通过风格和构图赋予它形状。

How you think about what you're illustrating about, and how you give that shape through style and composition.

所以内涵和观点相关，但并不是一回事。

So substance is related to point of view, but it's not the same thing.

你可以有强烈的观点、原创的视角、独特的视觉手法，但作品仍然可能感觉不够深入。

You can have a strong point of view, an original take, a unique visual approach, and still have work that feels somehow like it doesn't go very deep.

可以说，观点更直接地体现在作品上，而实质则关乎作品背后的人和事。

You can say that point of view is more directly about the work, while substance is about what and who is behind that work.

也许换个说法更有帮助，实质的反面就是肤浅。

It might also be helpful to say what the opposite of substance is, which is superficiality.

如果说实质是深入挖掘，那么肤浅自然就是只触及表面。

If if substance is digging deep, superficiality is, of course, just scratching the surface.

需要明确的是，肤浅并不意味着作品不好。

To be clear, to be superficial doesn't mean the work is bad.

这真的取决于需求。

It really depends on what's needed.

有时候，浅显的作品正是所需要的。而且，插画是商业艺术，我们创作的大部分内容都偏向肤浅。

Sometimes shallow work is exactly what's needed, and on that note, illustration is a commercial art, so so much of what we're making is more superficial than not.

在这个领域，我们不能总是试图去探索存在的最深层问题。

In this space, we can't always be trying to figure out the deepest questions of our existence.

很多时候，我们只需要保持轻松有趣。

Much of the time, we just need to keep things light hearted and fun.

但我觉得，作品有深有浅，反而让我们作为插画师更有可塑性。

But I think having a range of depth in our work makes us more versatile as illustrators.

我们不必总是那么严肃，但需要深入的时候，我们也做得到。

We don't always need to be serious, but when we need to go deep, we can.

说到这种深浅的跨度，我就想到了保罗·兰德的作品。

When I think about this range, I think about the work of Paul Rand.

如果你听过这个播客一段时间，你就知道他是对我影响最大的人之一。

If you've been listening to this podcast for any length of time, you know he's one of my biggest influences.

但如果你去看他的作品，很容易就能发现我所说的这种跨度。

But if you look at his work, it's really easy to find, you see this range that I'm talking about.

他既能创作一本超级有趣的儿童绘本，也能用同样的风格画出描绘战争悲剧的严肃社论插画。

He can make a super playful picture book for kids and a serious editorial illustration depicting the tragedy of war, all in the same style.

在他的所有作品里，我都能感受到一种东西，让我觉得他是在从更深的地方汲取灵感，某种追求。

There's something I find in all his work that gives me the sense that he's drawing from something deeper, some kind of pursuit.

他在追逐着什么，或者他有一套核心的信念在支撑他的创作，而且他自己很清楚这些信念。

He's chasing something, or there's some core set of ideals he's working from, and he's aware of them.

就像我一直说的，很难说清楚这到底是什么，但我说的就是某种特质。

Like I've been saying, it's hard to pin down what this is, but there's some some kind of quality here that I'm talking about.

即使它不完美，对我来说还是值得讨论的。

Even if it's not perfect, it's still worth talking about for me.

和我们艺术中许多需要时间培养和积累的方面不同，我觉得实质不是那样的。

Now, unlike many aspects of our art which we develop and build up over time, I don't think substance is like that.

实际上，它更像是反过来的。

It's a bit more backwards, actually.

它是你本来就有的东西。

It's something that already exists in you.

在你听说插画之前，它就已经存在于你身上了。

It existed in you before you ever heard about illustration.

你生命中可能有过这样一个时刻：你看到某件艺术品或插画，它深深打动了你，于是你决定也要做这个。

There was probably a moment in your life where you saw some art or illustration, and it moved you so much that you decided you wanted to do that too.

你并不是刻意去寻找这个最初的灵感时刻的。

You didn't set out to stumble on this initial spark moment.

它就是自然而然地发生了。

It just happened.

这有点像挖到石油。

It's sort of like striking oil.

你只是在花园里随便挖挖，突然就有黑色的金子从地里冒出来了。

You're just digging around in the garden until suddenly there's black gold bubbling out of the ground.

这些深井就是你最终汲取灵感的地方。

There are these deep wells, and that's what you end up drawing from.

你一开始只是碰巧找到一个，但后来你会开始注意到这些井在哪里，以及这种实质到底是什么。

You're just lucky enough to find one by accident at first, but then you start noticing where the wells are and what the substance even is in the first place.

所以，要让你的作品有实质，你刚才听到的是《插画思考》独白集的免费预览。

So for your work, to have substance based on You just heard a free preview of this Thoughts on Illustration monologue episode.

如果你想听完整内容，以及帮助你把我对插画的想法落实到行动中的反思练习，你可以以低至3美元的价格加入Patreon。

If you'd like to hear the whole thing, the reflection exercise that helps you put my thoughts on illustration into your actions, you can join for as low as $3 on Patreon.

访问 patreon.com/tomfroese 了解更多并加入。

Visit patreon.com/tomfroese to learn more and join.