9：影响背后的真相

嗨，宝贝们。

Hi, besties.

欢迎回到《别在意》播客。

Welcome back to the Try Not To Care podcast.

我是你们的朋友，艾什莉。

It's your girl, Ashley.

我在播客的Instagram故事里问过大家（还没关注的赶紧关注哦，账号是tryingnotthecarepodcast）。

I asked on the podcast Instagram story at trying not the number two care podcast, if you're not following already.

你们今天更想听哪一集：关于显化的一集，还是关于社交媒体影响者以及幕后真相的一集？

What you would rather hear today's episode, an episode about manifestation or an episode about social media influencing and what goes on behind the scenes.

投票结果几乎是五五开，但影响者主题以微弱优势胜出，所以我们今天就聊这个。

And it was almost fiftyfifty but the influencing won by a few more votes, so that's what we're going to talk about today.

因为结果实在太接近了，下周我会做一集关于显化的节目，所以如果你希望听这个主题，记得关注下周的节目。

Because the results were so close I will be doing an episode on manifestation next week so if you wanted that stay tuned for next week's episode.

我其实特别兴奋，因为第10集就要讲显化了，毕竟10这个数字，我简直不敢相信我已经做了十期了。

I'm actually really excited that episode 10 is going to be about manifestation just because like 10 I can't believe that I've been doing this for ten episodes.

我从来没想过我能做到第十集。

I did not think I was gonna get to 10 episodes.

吸引力法则对我来说意义非凡。

And manifestation is so special to me.

我超爱聊这个话题。

I love talking about it.

所以我觉得这集会特别有意义。

So I think it's going to be a really special episode.

所以如果你想要这一期，记得关注下周的节目。

And yeah, so if you wanted that, stay tuned for next week.

不过话说回来，咱们还是进入今天的正题吧。

But anyways, let's dive into today's episode.

如今社交媒体的普及程度真是有点疯狂。

It's kind of crazy how prevalent social media is today.

我记得我刚发现YouTube的时候。

Like, I remember when I first found YouTube.

我当时上五年级，那大概是2008年或2009年吧。

I was in fifth grade, which was, I don't even know, 2008, 2009.

我记不太清了。

I I don't remember.

但我记得我第一次在YouTube上看的视频是一个‘别笑’挑战视频，看完之后我立刻对YouTube着了迷。

But I remember the first video I watched on YouTube was a try not to laugh video, and I immediately after watching that video became obsessed with YouTube.

但在发现YouTube之前，我用来在网上与人交流的唯一方式就是AIM。

But before stumbling upon YouTube, all that I really had for connecting with people on the internet was AIM.

我敢肯定，听这个播客的大多数人知道AIM是什么，但我也知道有不少年轻的粉丝和听众。

And I'm sure most people listening to this podcast know what AIM is, but I know I do have a lot of younger followers and listeners too.

所以如果你不知道AIM是什么，它是一个电脑上的即时通讯应用。

So if you don't know what AIM is, it was an instant messaging app on your computer.

它非常经典。

It was iconic.

那时候人们不是发短信，而是像现在在Facebook或Instagram上那样发消息，但你有自己的用户名。

Instead of texting, you would message them like you do on Facebook or Instagram, but you had your own username.

你可以保存消息。

You could put away messages.

比如，稍等一下，婊子，要去和我的死党们看电影了，但史蒂芬妮除外，她是个贱人。

Like, BRB bitch, going to the movies with my BFFLs, except not Stephanie because she's a skank.

我们发消息时可是毫不留情。

Like, we were ruthless with the way messages.

但那是iPhone出现之前人们和朋友交流的方式。

But it was how people talked to their friends before iPhones were a thing.

之后出现了Twitter、Facebook、Instagram，当时没人意识到社交媒体会对我们的生活产生如此巨大的影响。

And after that came Twitter, Facebook, Instagram, and I don't think anyone realized how much social media would impact all of our lives.

如果你现在没有社交媒体，人们会觉得你哪里不对劲，但说实话，你才是对的。

Like, if you don't have social media now, people look at you like there's something wrong with you when, honestly, you have the right idea.

我记得在中学时为了好玩拍YouTube视频，也一直都在Instagram和Facebook上发照片，但很多人没意识到社交媒体有一天会变成一份职业。

And I remember making YouTube videos in middle school for fun, and I've always posted photos on Instagram and Facebook, but I don't think a lot of people realized how social media could one day turn into a job.

我从来就没这么想过。

I never was thinking that way.

我只是喜欢其中的创意部分。

I just like the creative part of it.

大多数人使用社交媒体是为了与人联系、表达自我、了解最新动态以及娱乐。

And the majority of people use social media as a way to connect with people, express themselves, keep up to date with things, and just have fun.

但我们生活在一个越来越多的人意识到可以通过社交媒体赚到好钱的世界里。

But we live in a world where a lot of people are coming to the realization that you can also make good money through social media.

而且，像Instagram这样的平台已经被人们积极使用了十多年，显然社交媒体不会在短期内消失。

And I mean, it's been over ten years now of people actively using platforms like Instagram, so it's clear social media is not going away anytime soon.

相反，它只会进一步扩展。

If anything, it's just going to expand.

当你在寻找社交媒体相关的工作时，有非常多不同的领域可以选择。

And there's so many different fields you can go into when you're looking for a job in social media.

你不必成为网红，你可以为社交媒体机构工作，可以担任经理，也可以为品牌和公司创作内容。

You don't have to be an influencer, you could work for a social media agency, you could be a manager, you could create content for brands and companies.

你可以通过多种方式赚钱，但我认为很多人觉得网红这一部分很有趣，看到这么多人在做，就会想：等等，我也想试试，我应该能做得很好。

There are so many different ways you can make money, but I think a lot of people do find the influencing aspect of it interesting and see so many people doing it and are like, Wait a minute, I want to do that, I would be good at that.

如果你相信这一点，就没有理由认为你不能或不该去做。

And if you believe that, there's no reason why you shouldn't or can't.

所以今天我想谈谈影响者背后的真相，以及你可能从外部视角不了解或看不到的那些事情，以防你正考虑从事这一行，或者只是想更好地了解它。

So today I want to talk about the truth behind influencing and the things you might not know or see from an outside perspective in case this is something you want to do or you just want better insight on it.

就像任何事情一样，做内容创作者也有其利与弊。

So just like anything, there are pros and cons to being a content creator.

对我来说，最看重的一点是，我能够做自己热爱的事情并因此赚钱。

I think the most important thing to me that I love with content creation and being an influencer or micro influencer is being able to make money doing what I love.

我喜欢创作，喜欢表达自己，喜欢激励他人，即使没有报酬，我也会做这些事。

I love creating, I love expressing myself, I love being able to inspire other people, and I would be doing all of that with or without the money.

因此，能够靠自己热爱的事情养活自己，同时享受其中，感觉非常好。

So it's a really good feeling being able to support myself and have a good time doing it.

在全职做社交媒体之前，我一想到工作就感到厌恶，但我不明白为什么。

Before doing social media full time, I would dread the idea of work, and I didn't understand why.

我觉得自己缺乏动力，为此感到羞愧。

I felt like I had no drive and I was embarrassed about it.

我去上班时毫无动力，时间过得出奇地慢，但当我为了乐趣制作视频时，却能花十个小时剪辑，时间飞逝，因为我进入了心流状态。

I would go to work and have no motivation and time would just go by so slow, but then I would make a video for fun and spend ten hours editing it and time would go by so fast it would fly because I was in flow.

我全身心投入所做的事情，充满动力，而且玩得很开心。

I was engaged in what I was doing, I was motivated, and I was having a good time.

我一向讨厌那种认为工作必须是痛苦的、工作不该有趣的想法。

I always hated the idea that work has to be miserable, that work isn't supposed to be fun.

因此，能够抛开这种观念，通过创作来满足我的需求并以此赚钱，对我来说意义非凡。

So, being able to throw that away and fulfill a need of mine with creating and making money doing it is so special to me.

而且，不仅仅是靠它赚钱，更是把它变成一份工作，自己安排时间，自己制定日程。

And also, not even just making money from it, but making it a job, making my own hours, and making my own schedule.

我一向很难在特定时间起床，尤其是很早的时候。

I always struggled waking up at a certain time especially really early.

每次上班前一晚，我都会焦虑得不行，因为我不想早起，也不喜欢被迫在固定时间出现在某个地方，而且一点弹性都没有，尤其是当我的生活中正发生某些事情时。

I would straight up get anxiety every single night before work because I didn't want to wake up early and I didn't like the idea of being forced to be somewhere with no wiggle room, especially if there was something going on in my life.

这真的严重影响了我的心理健康。

It just really affected my mental health.

所以，能做自己的老板，按照自己的节奏工作，同时照顾好自己的心理健康并赚到钱，这对我来说是巨大的改变，我对此无比感激。

So being my own boss and allowing myself to work at my own pace and take care of my mental health while also making money is a game changer for me and something I'm so, so grateful for.

我同样感激的是，能够与来自世界各地的人建立联系，结识这么多和我兴趣相投的人。

Another thing that I'm so grateful for is being able to connect with people from all over the world and meet so many different people who are interested in the same things that I am.

尤其是现在TikTok，它的算法会把内容推送给不同的人，这让我很容易找到志同道合的人，以及附近和我有相似兴趣的人。

Especially with TikTok right now and how the algorithm sends content out to people, it's a really easy way to meet people with similar interests and find people in the same area as you.

我通过这个应用认识了太多优秀的人，令人难以置信的是，那些我从未在现实中见过的人，反而比那些我认识了一辈子的人更支持我。

I have met so many great people through that app, and it's truly insane how much more supportive people are that you've never met in real life than people you've known your entire life.

当然，你在网络上分享多少个人信息取决于你自己，但我发现，我越坦诚地分享自己的生活和想法，就越能与他人建立深层的连接。

And obviously it's up to you how much you share personally on the internet, but I've found the more that I'm open and honest with my life and my thoughts, the more I connect with others.

在过去一年里，当我真正放下心防、更自在地在网络上表达自己时，许多关注我的人主动联系我，向我敞开心扉，分享他们自己的故事。

In the past year of me really breaking down my walls and becoming more comfortable online, I've had so many people who follow me reach out to me and open up and share so many things about them.

建立这样的联系真的非常特别，我是指真正真诚的连接。

And it truly is so special to form these connections, and I mean genuine connections.

这些人在乎的不是你过去的感情经历、你的朋友是谁，或者你曾经是什么样子。

Like, these people don't care about your past relationships or who your friends are or who you were at one point.

他们从这些事情中得不到任何好处。

They don't have anything to gain from that.

他们只是通过你分享的内容认识你，并且某种东西触动了他们，让他们主动联系你、与你分享。

They just know you from what you've shared and something about that resonated with them enough to reach out to you and share with you.

通过社交媒体结识这些朋友，并得到他们对我所做事情的支持，极大地增强了我的自信，让我重新认识到自己能做哪些了不起的事情以及自己的潜力。

Meeting And these friends through social media and having them support me in what I do has really added to my confidence and reminded me of all the great things I can do and what I'm capable of.

当然，你始终应该为了自己而做，不应该依赖外界的肯定，但听到别人说他们看到了你，确实让人感到安慰。

Sure, you should always do it for yourself and you shouldn't rely on external validation, but it is comforting to hear from people that you're seen.

而这一点，我觉得在我的个人生活中，或者在学校里认识的人中，我从未听过。

And that was something I feel like I never heard from people in my personal life, or people that I went to school with or knew.

成为内容创作者的另一个好处是通过社交媒体赚钱，并有机会与你喜爱的品牌合作，通过品牌合作赚钱。

And then another pro of being a content creator is making money on social media and having the ability to work with brands that you love and make money through brand deals.

直到今天，当我收到一个我从小就很喜爱的品牌发来的消息，说想和我合作时，我仍然觉得难以置信。

It's still insane to me to this day when I receive a message from a brand that I grew up loving and they want to work with me.

这种感觉，至少对我来说，永远不会过时。

Like, that feeling, for me at least, will never get old.

对我来说，与那些我小时候喜爱但买不起的品牌合作，某种程度上治愈了我的内在小孩。

And part of it to me when working with brands that I loved as a kid but couldn't afford almost heals my inner child.

被一个我曾极度渴望拥有却只能负担得起仿品或更便宜替代品的品牌认可，如今我不仅能拥有它，还能帮助这个品牌，这让我感到无比满足和自豪。

Being seen by a brand that I so desperately wanted to wear or use but I could only afford the knock off brand or something more affordable, it feels rewarding and a proud moment for me being able to have that now and not even just have it, but help that brand out.

当然，关于社交媒体和影响者行业的美好之处，我还能继续说上一大堆。

And, yeah, there's obviously a million other things that I can go on and on about about all the great things about social media and influencing.

但也有缺点，我相信你们更想听的是影响者行业的弊端。

But there's also cons, which I'm sure you're all much more interested in hearing about than the benefits of influencing.

那我们来聊聊重点内容。

So let's get into the juicy stuff.

我会尽量涵盖所有主要的要点，我想。

I'm gonna try and hit all, like, the big points, I think.

然后，看看我们会谈到哪里。

And then, yeah, we'll where see this goes.

我认为影响者最明显的问题就是拿自己和别人比较，并以他人的标准来衡量自己的价值。

I think the most obvious thing that influencers struggle with is comparing yourself to others and basing your worth off of others.

在日常生活中，这种行为显然很容易发生，无论是和朋友、男朋友的前女友，还是你在网络上看到的人，你知道的，你都经历过，我们都做过。

It's obviously so easy to do this in your everyday life whether it's with friends, your boyfriend's ex girlfriends, people you see on the internet, you know the drill, you've been there, we've done that.

但当社交媒体成为你的工作时，我觉得这种感觉可能会达到另一个层次。

But I feel like it could be on a different level when social media becomes your job.

因为你不只是不断看到美丽、有才华、优秀的人，还会看到别人如何将他们与你进行对比。

Because not only are you constantly being shown beautiful, talented, great people, but you're also shown how people treat them in comparison to you.

那些能够走红、靠此谋生的女生数量多到让我难以置信。

Like the amount of girls that have the ability to go viral and make a living off of and hot insane to me.

我绝不是在贬低她们或对她们怀有恶意，姐妹，去争取你的位置吧，我为你感到骄傲。

And in no way am I shaming them or being hateful towards them, like go get your back sis, so proud of you.

但当你看到这些，然后自己也去尝试，却得不到同样的关注时，你就会想：我哪里出了问题？

But when you see that and then you go and do it and you don't get the same attention, you're like okay, what's wrong with me?

我长得很难看吗？

Am I fugly?

我是不是高估了自己的颜值？

Do I think I'm hotter than I actually am?

我不漂亮吗？

Am I not pretty?

有一段时间，我在TikTok上当舞者，现在回头看真的很有趣，因为我现在不在TikTok上跳舞了，但那段经历特别有趣，我为自己做过这件事感到骄傲，因为我真的很爱跳舞。

Like, at one point, I was a dancer on TikTok, which is so funny to look back on because I do not dance on TikTok now, but it was so fun, and I'm so proud that I did it because I love to dance.

但当我还在TikTok上当舞者时，如果我的视频没人看，或者我的舞蹈没火起来，我会很难过，因为在我心里，我知道这些内容其实很棒。

But when I was a dancer on TikTok and my videos would flop or my dances would flop, it was hurtful because in my head I'm like, I know this is good.

我会想，如果换成别的创作者做同样的内容，大家一定会疯狂追捧。

And I would think to myself, well, if this creator made the same thing, people would eat it up.

这让我很沮丧，因为我渐渐开始告诉自己，我做的东西不够好，是因为我不够好。

And it was upsetting to me because I got to a point where I was telling myself the things that I was doing weren't good enough because I wasn't enough.

没人喜欢我，问题就出在这里。

People didn't like me, and that was the problem.

这是一种很低落的状态，但同时也很容易陷入这种状态。

And that's a really low place to be, but it's also a really easy place to get to.

更糟糕的是，你还要拿自己的数据和别人比较，并以此来衡量自己的价值。

And then on top of that, you have comparing your numbers to others and basing your worth on it.

有时候你明明一直在努力增长粉丝、为自己打造事业，却看到别人一夜爆红，瞬间成功，你就会想：等等，我明明已经坚持了两年，为什么这个人只发一个视频就有一百万粉丝？

It's discouraging at times when you know you've been working really hard to grow your following and build something for yourself, and then you see someone blow up overnight and get overnight success, and you're like, wait a minute, what the fuck, I literally have been doing this working at this for two years now, why does this person do one video and now they have a million followers?

我曾经为此非常挣扎，现在依然如此。

And I really struggled with this, and I still do.

有一部分我觉得，以我投入的时间来看，我本该走得更远才对。

Like, part of me feels like I should be much farther ahead than I am for how long I've been doing this.

我知道这听起来可能对某些人来说很疯狂、不知感恩，比如：Ash，你明明已经有这么多粉丝了，这还不满足？

And I know that probably sounds crazy and ungrateful to some of you, like, Ash, you literally have this amount of followers and that's not enough.

我绝对不是在说这不够好。

And in no way am I saying it's not.

我对自己现有的粉丝群体感到无比感激和感恩，但当我看到别人刚起步或增长速度惊人时，就会开始怀疑自己是不是哪里做错了，或者还能怎么改进。

I am so unbelievably grateful and thankful for my following that I do have, but when I see others just starting out or growing at an insane rate, I start to wonder what I might be doing wrong or what I could be doing better.

这甚至不完全是拿自己的数据和别人比较，而是整个‘数字游戏’本身。

And it's not even always comparing your numbers to others, but just the number game in general.

我之前的一期节目提到过，当社交媒体成为你的工作时，点赞数、播放量和粉丝数几乎就成了一种进度报告。

I mentioned this in a previous episode, but when social media becomes your job, how many likes, how many views, and how many followers you have becomes almost like a progress report.

你没有老板告诉你做得好或你走在正确的道路上。

You don't have a boss telling you that you're doing a good job or that you're on the right path.

当一个视频表现良好或你获得大量粉丝时，这会告诉你你做得不错，证明有人在听你、看到你，并喜欢你发布的内容。

When a video does well or you gain a huge amount of followers, that tells you you're doing good and validates people hear you and see you and like what you're putting out there.

但反过来，如果一个视频表现不佳或你失去粉丝，就会感觉像是失败了。

But then on the flip side, if a video does poorly or you lose followers, it feels like you failed.

曾经有几次，我发布了一个自己非常自豪的视频，但结果却惨不忍睹。

There's been times where I post a video I'm really proud of, but it's just horrendous.

我有一部分感到很尴尬。

And part of me is embarrassed.

如果人们看到这个视频，会不会觉得我的内容不再好了？

What if people see that and don't think my content is good anymore?

如果人们看到这个视频，会不会觉得我一无是处？

What if people see that and think that I'm not shit?

尽管听起来很愚蠢，也很像第一世界的问题——也许确实如此——但你的内容表现不佳确实会影响你的心理健康。

And as stupid and as first world problem as it sounds, and it may be, your content not doing well can affect your mental health.

有时候我每天都会失去数百名粉丝，我甚至不想登录TikTok，因为不知道他们为什么取关，或者我哪里做错了，这太让人沮丧了。

There's been times where I lose hundreds of followers every day, and I don't even want to log on to TikTok because it's so frustrating not knowing why they're unfollowing or what I did wrong.

我得经常查看我的数据分析，以便向品牌展示，用于潜在的合作。

I have to check my analytics a lot to show brands, for potential partnerships.

有时候很难去看我的数据分析，因为我不想看到我的播放量很低或者暴跌。

It's hard to look at my analytics sometimes because I don't want to see that my views are low or tanking.

我不想看到自己失去了多少粉丝。

I don't want to see how many followers I lost.

还有些时候，你的内容表现不佳，但朋友的内容却做得非常好。

And then there's times where your content isn't performing well, but your friend's content might be doing great.

你本该为朋友的成就和进步感到骄傲，但听到他们比你做得好，还是会让人感到难受。

You want to be proud of your friend's accomplishments and their progress, but hearing how well they're doing in comparison to you kind of hurts.

这是一种很奇怪的状态：你一方面想为别人的成就庆祝，另一方面又要顾及自己的感受。

And it's a weird place to be in where you want to celebrate someone else's accomplishments while also being sensitive to yourself and how you feel.

你得暂时把自尊放一边，别总纠结自己哪里做错了，而是要为他们感到高兴。

You have to kind of kick your pride aside and not pick apart what you're doing wrong and just be happy for them in that moment.

但当你的内容表现良好时，那种感觉真的很好，因为你的努力得到了认可和肯定。

But also when your content is doing well, it feels really good because you're being validated and recognized for your hard work.

但要避免陷入成功时的极度兴奋和内容表现不佳时的极度低落，真的很难。

And it's really hard to not get trapped in these really, really high highs of success and low lows of content not doing well.

比如，我可能有一周的视频都突破了百万播放，感觉整个人飘在天上；但下一周播放量骤降，只有几百人观看，我可能会感到羞愧和失去动力。

For example, I could have week of videos hitting a million and I feel fucking great on top of the world, and then the next week my views plummet and only reach a couple 100 people and I might feel ashamed and unmotivated.

我仍在学习这一点，但意识到播放量和粉丝数会波动非常重要，这样当下滑发生时，你才不会太过沮丧。

And I'm still learning this, but it's important to be aware of how views and followers fluctuate so you don't get so upset when the fall happens.

除了人们观看你的视频或取关之外，还有许多其他因素会影响粉丝数和播放量。

And there's also so many more elements that go into followers and views than just people watching your videos or unfollowing.

每个平台都有一个算法，既会推送你的内容，也会压制你的内容。

There's an algorithm on every app that also pushes your content and also suppresses your content.

有些日子算法特别 favor 我，大力推送我的内容，表现就很好。

There's days where the algorithm really works in my favor and is pushing my content out and it's doing well.

但也有某些日子，不知什么原因，我的播放量被限制了，无法突破某个数值。

But then there's days where for whatever reason, my views get capped and they don't reach over a certain amount of views.

这让人很沮丧，因为这超出了你的控制范围，你必须提醒自己，这与你的内容好坏毫无关系。

And it's frustrating because it's out of your control and you have to remind yourself that it has nothing to do with how good or bad your content is.

这不过是数字游戏的一部分。

It's all part of the number game.

所以我收到了很多问题，问我谈谈品牌合作。

So I got a lot of questions asking me to talk about brand deals.

所以我想快速聊聊这个，以及它是如何运作的。

So I wanna talk about that really quick and how that works.

显然，正如我所说，成为网红确实是一个好处，但背后也有一些缺点和不光彩的事情发生。

Obviously, like I said, it's definitely a perk of being an influencer, but there is some cons and kind of some shady shit that happens behind the scenes.

所以，即使你只有几千个粉丝，也可以主动联系任何品牌。

So basically, you can reach out to any brand even if you only have a couple thousand followers.

品牌其实并不太在意你有多少粉丝。

Brands do not really care about how many followers you have.

他们更看重的是互动率，以及是否认为你的账号与他们的品牌相符，是否能为他们带来好处。

It's mostly about engagement and if they think your page aligns with their brand, and if it'll be beneficial to them.

如果你的粉丝不信任你，也不会因为你而购买产品，品牌通常会付得更少，甚至根本不会找你合作。

Like, if you don't have followers who trust you and will buy products because of you, brands tend to pay less or pass on working with you altogether.

所以在谈品牌合作时，你可以直接联系品牌，或者如果你有经纪人，他们会替你联系并协商所有事宜。

So when getting brand deals, you can reach out to brands directly, or if you have management, they'll do that for you and negotiate everything for you.

此外，还有一些专门为创作者打造的平台，它们会为你匹配推广活动，你完成活动规定的任务后，根据活动的报酬标准或你自己设定的费率获得报酬。

And then there's also platforms made specifically for creators, and they match you with campaigns, and you do a certain amount of work for the campaign and get paid based off the campaign's rate or based off your own rates.

来，说点干货。

Here's the tea.

所以当你联系品牌、与品牌谈判合作时，你需要为自己争取权益。

So when you are reaching out to brands and negotiating deals with brands, you need to advocate for yourself.

品牌很喜欢占创作者的便宜。

Brands love to take advantage of creators.

品牌很喜欢不给创作者付钱。

Brands love not to pay creators.

我不知道为什么。

I don't know why.

这是一种人们不为他人服务付费的现象，但它确实存在。

This is a thing where people don't pay people for their services, but it's a real thing.

有些品牌真是胆大包天。

And some brands have big fucking balls.

他们全都主动联系你，还说：嘿，宝贝。

They they all reach out to you, and they'll be like, hey, girly.

我很想和你合作。

I would love to collaborate.

我们送你一件T恤，条件是你发五条TikTok视频、三张Instagram照片和三条动态。

We'll gift you one t shirt for five TikToks, three Instagram photos, and three Stories.

我不知道是不是因为有些人接受了这种条件，所以他们觉得提出这样的合作方案很合理，但这简直是一种侮辱。

And I don't know if it's because some people agree to this and that's why they think it's reasonable for them to propose a deal like this, but it's insulting.

我遇到过一些非常糟糕的人和品牌。

And I have run into terrible, terrible people and brands.

几个月前，我在和一个品牌谈判合作价格，我刚发给他们我的报价，他们居然又回我了。

A couple months ago, I was going back and forth negotiating a price for a brand deal, and the brand literally wrote back to me after I like set I sent them my rates.

我刚才和另一位内容创作者聊了，她答应了50美元，而她的粉丝比你还多一万个。

Well, I was just speaking to another content creator and she agreed to $50 and she has 10,000 more followers than you.

一方面，她连自己的价值都不清楚，这真可怜；另一方面，讨论给其他人付多少钱，还贬低潜在客户有多少粉丝，这太不专业了。

Like one, that sucks to be her that she doesn't know her worth, and two, that is so unprofessional to be discussing what you pay others and also shitting on a potential client of yours and how many followers they have.

但确实，品牌会拼命压低你的报价，你要么坚定地为自己争取，相信自己值这个价，要么就接受他们的报价——前提是，你真的非常喜欢这个品牌，即使没有合作，你也会用或穿他们的产品。

But yeah, brands will lowball the hell out of you and you either have to really push for yourself if you believe you're worth what you think you're worth, or settle for their rate you really love the brand and it's something you would use or wear without that brand deal.

另外，我不确定这算不算不道德。

Also, I don't know if I would consider this shady.

这只是一种不太舒服的感觉，但品牌总是优先选择大博主而不是小博主。

It's just a not so good feeling, but brands will bigger creators over smaller creators any day.

我跟一个品牌合作，他们经常一件一件地寄给我很多小东西，但显然累积起来不少，我非常感激他们。

I work with a brand and they send me a lot of things like small pieces one at a time, but obviously everything adds up, and I'm super grateful for them.

但我看到他们给大博主寄去超大的PR包裹，问题是，他们却要求小博主为他们做大量工作——不只是这个品牌，而是所有品牌都这样。

But I see them sending huge PR packages to bigger creators, and the thing is, they expect smaller creators to do a shit ton of work for them, and not even just this brand, but brands in general.

然后他们把奢华的PR包裹免费送给大博主，却从不要求他们发任何内容。

And then they gift away these luxurious PR packages to huge creators and don't ask them to post anything.

这就像餐厅或咖啡店给名人免费提供东西时的情况一样。

It's like the same energy as when restaurants or coffee shops give celebrities free things.

他们根本不需要这些。

Like, they don't need it.

他们有钱。

They have money.

他们这么做只是因为他们是名人。

They do it because they're celebrities.

这个人完全可以请咖啡店里所有人喝咖啡，但你却要免费送咖啡给他，而他恰恰是最不需要的人。

Like this person could literally buy everyone in the coffee shop free coffee, but you're going to give them free coffee when they're the last person who needs it.

不过话说回来，我刚开始和这个品牌合作时，他们让我填一张表，写下一些我觉得会喜欢他们项目的人。

But anyways, this brand that I work with, when I first started working with them, they had me fill out the sheet and write down some people to refer, like people I know that would like to be a part of their program.

我写下了我一个粉丝数量远超我的朋友，结果他们给他的PR礼包比他们给我的任何一次都要好得多。

And I wrote down one of my friends who has a much larger following than me, and they ended up sending them a much nicer PR package than I've ever received from them ever.

这并不是我朋友的错，但看到这一幕确实让人很不舒服。

And it's not my friend's fault, but like, it was shitty to see.

好吧，我明白是怎么回事了。

Like, okay, I see how it is.

好吧。

Okay.

但确实，有些品牌会利用你、虐待你，一旦你为自己发声并要求应得的待遇，他们就会把你丢弃，因为对他们来说，这不过是走马灯而已。

But, yeah, some brands will use and abuse you and dispose of you if you actually stand up for yourself and ask for what you deserve because it's a revolving door to them.

现在有太多网红了，总会有人愿意接受他们提供的条件。

There are so many influencers now, and there's going to be ones who accept what they're offering.

这引出了我关于网红行业的最后一点顾虑，那就是被朋友或圈内人利用，你知道的，行业里的蛇鼠一窝。

Leads me into my last bit of cons with influencing, and that is being taken advantage of by friends or creators, you know, snakes in the industry.

所以，我首先要说，任何听我播客、真心关心我、喜欢我的内容、与我的内容产生共鸣的人，这都不是在说你们。

So, I first want to say that anyone listening to my podcast or anyone with genuine intention of just caring about me, loving my content, connecting with my content, this is not directed at you at all.

我说的是某些特定的人，他们光凭自己的动机就能明白我在说什么。

This is about certain people, and those people will know just by their intentions alone.

当我刚开始做网红、尝试成为内容创作者时，并没有得到多少人的支持。

When I first started influencing or trying to be a content creator, I didn't have support from many people.

我会听到家乡的人取笑我。

I would hear people from my hometown making fun of me.

有些人直接告诉我的朋友，他们会一口气看完我的视频，就是为了嘲笑我。

There were people who straight up told friends of mine that they would binge watch my videos just to make fun of me.

刚开始这很难，当然也没难到让我放弃的地步，但确实让人很不舒服。

And it was hard at first, clearly not too hard because I got through it without giving up, but it definitely was uncomfortable.

但当人们开始意识到，我并不是只为了玩玩，而是在努力打造一些东西时，情况就变了。

But the second that people started realizing that it wasn't just for shits and giggles and I was working towards something and building something, a switch flipped.

那些多年来不喜欢我、不支持我、根本不在乎我的人，开始主动联系我祝贺我，还给我发私信，你能分辨出谁是真心的，谁不是。

People who did not like me, who did not support me, who just did not care for me for many years started reaching out to congratulate me and were sliding in my DMs, and you can tell when someone is being genuine and when they are not.

很明显，有些人别有用心。

And it was very clear that some people had ulterior motives.

我想提到这一点，因为如果你正考虑做这件事，并且真的取得了成功，这种事很可能也会发生在你身上，学会分辨谁是真心的、谁是利用你，非常重要。

And I wanted to include that because if you are considering doing this and you do have success doing it, this will probably happen to you and it's important to recognize when people are being genuine and when they're not and when they're using you and when they're not.

接下来我要谈的，我本人其实没怎么遇到过，因为我并不太沉迷社交媒体，但当你真的出名了，人们就会像疯了的蜘蛛猴一样，拼命往上爬，只为攀上高枝。

And the next thing I'm going to talk about I haven't really had a huge issue with because I'm not huge on social media, But when you do become someone that's well known, people social climb like a fucking spider monkey trying to get to the top of a tree.

去年我去洛杉矶见了两位好朋友，同时我也认识了他们认识的业内人士。

I went to LA last year to meet two of my good friends, and along with doing that, I met people who they knew and had in the industry.

很明显，有些人根本不在乎真正的友谊或关系。

It was just so clear that there are people out there who do not care about real friendships or relationships.

他们与人交朋友只是为了自身发展。

They are friends with people for the sole purpose of growing.

他们把聚会当作一种交易行为。

They treat hanging out as a transactional purpose.

如果我和你见面，那我们就得拍个视频。

If I hang out with you, then we need to make this video.

甚至都不止这样。

And then not even that.

他们对谁出现在视频和照片里非常挑剔，因为一切都关乎人脉和内容的表现效果。

They're picky about who is in their video and photos because it's all about who knows who and how the content is going to perform.

我在洛杉矶时，我们确实去了一个大型内容创作之家，因为和我一起去洛杉矶的朋友正在与其他创作者合作。

When I was out in LA, we actually to one of the big content houses because my friends who I was out in LA with were creating with other creators.

在他们合作的时候，我和住在那栋房子里的一个人聊天，他说他们经常邀请别人来合作，但一旦对方到了，情况就会变，他们甚至都不想和对方合作了。

And while they were collaborating, I was talking with one person who lived at the house, and they were saying how they've invited people over to collaborate, and once that person has gotten there, shit will switch up and they won't even want to collaborate with them.

他们反而想和当时在场的其他人合作，而这时你会想：等等，这是我的房子，是我邀请你来的。

They'll want to collaborate with someone else who's there when they're like, Wait a minute, this is my house and I invited you here.

他们竟然在自己的家里都觉得不够好、不够重要，这对我来说简直难以置信。

And the fact that they wouldn't feel good enough or big enough at times in their own space is insane to me.

当我们待在洛杉矶时，我们和他们的一个朋友聊了聊。

And while we were out in LA, we were talking to one of their friends.

他是个特别友善的人，我们至今还在Instagram上互相关注，但他提到，大多数大博主——我不知道你是否认识，比如Anna Banana和Emma McAllister，她们在TikTok上很有名。

He was a super nice guy, like we still follow each other on Instagram, but he was saying how for the most part a lot of big creators, like I don't know if you know them, but Anna Banana and Emma McAllister, they're big on TikTok.

我知道Emma和另一位大博主Olivia Ponton关系很好。

I know Emma is close with another big creator Olivia Ponton.

总之，他说尽管这些人大名鼎鼎，却非常平易近人、有趣，而那些还没出名、拼命想往上爬的人，反而常常表现得傲慢无礼，试图通过摆出‘我比你强’的姿态来补偿自己，这一点我确实从一些人身上看到了。

Anyways, he was saying despite them being huge, they're so down to earth and so fun, whereas people who aren't big and are trying to grow commonly end up being rude and snobby trying to overcompensate and put on this I'm better than you attitude, which I definitely see coming from some people.

我们当时认识了一个人，他表面上挺友善的，但我记得在见面的第一小时，他就开始贬低别人，说Charli D'Amelio是他见过最尴尬的人，还对Addison Rae不太客气地议论了一番。

And there was this one person we met when we were out there, and they were nice and everything, but I remember in the first hour of us meeting them bad talking people and them shitting on Charli D'Amelio and saying she's the most awkward person they've ever met and kind of talking not so nicely about Addison Rae.

这真的很奇怪。

And it was just weird.

气氛很怪。

It was a weird vibe.

我搞不清楚他们是不是真的像他说的那样，在过度补偿，试图显得比实际更重要，还若无其事地说‘我认识查理和艾德ison’。

I couldn't tell if they were just like, like he said, overcompensating and trying to sound more important than they are and like nonchalantly saying, oh, I've met Charlie and Addison.

但我不知道，有些人在社交媒体上的动机并不纯正，有些人一眼就能看穿，而有些人则会狠狠地伤害你。

But I don't know some people on social media don't have the greatest intentions and some are so clear to see and some are going to hate you where it hurts.

我不想以影响者生涯中不太好的一面来结束这一集。

I don't want to close this episode off on the not so great parts of influencing.

我想用一些提醒来结束这一集，给所有正在考虑进入这一行、想要追求它的人。

I want to close it off with some reminders to anyone who is considering going into this and wanting to pursue it.

也给那些以为做社交媒体很容易的人——也许听了这些，你会对它有新的看法和新的尊重。

Also, anyone who might think that doing social media is easy, like maybe hearing this will give you a new perspective on it and a new respect for it.

做内容创作者并不容易。

Being a content creator is not easy.

我不想说这比朝九晚五的工作更难，因为如果真是这样，我早就回去做我以前的工作了。

I don't want to say that it's harder than a nine to five because if that were the case, I would be back doing my old job.

我认为，如果你讨厌那份朝九晚五的工作，从心理上来说，它可能更难熬。

I think mentally a nine to five that you hate can be much harder.

不得不遵循别人的作息和规则要难得多，而且传统工作中的任务也可能更加繁重。

Having to go by someone else's hours and rules is much harder, and the work that you do at a conventional job can be much harder.

我不会坐在这里说社交媒体比医疗或教学等工作更难，因为事实根本不是这样。

Like, I'm not going to sit here and say social media is harder than being in healthcare or being a teacher or anything like that, because it's just not.

但成为一名内容创作者，远不止是发布精美的图片和视频。

But being a content creator is much more than just posting pretty pictures and videos.

尽管你可以自己决定时间和作息，但如果你想成功、保持稳定并让这份事业运转起来，你每天的工作时间可能从早上8点一直持续到午夜，具体取决于你的工作量。

Although you do get to decide your schedule and hours, if you want to be successful and consistent and make it work, you could be working anywhere from 8AM to midnight depending on your workload.

如果你有事情要处理，你并不总能享有周末休息。

If you have shit to get done, you don't always get weekends off.

即使在假期和亲人共度时光时，你也要不断寻找灵感，想办法创作内容。

You are constantly looking for inspiration and finding ways to make content even when you're supposed to be out with loved ones on vacation having time off.

你用固定的朝九晚五工作，换成了全天候、每时每刻都要工作的模式。

You trade working a set nine-five for a full time everyday, every hour work schedule.

我绝不是在抱怨这一点，因为第一，我热爱这份工作；第二，我当初是在做另一份工作的同时兼职做这个，但我真的讨厌那份工作。

And I am in no way complaining about that because one) I love it and two) I was doing it on the side of doing the other job that I had, but I just hated the job.

我只是想提醒一下，虽然你掌控着自己的时间，但如果你认真对待，这份工作每天可能远不止八小时；如果你想在单一平台上保持稳定更新，你就必须批量制作内容。

I just say this as a reminder that although you are in control of your hours, if you are serious about it, it may be more than an eight hour job a day If you want to be consistent with posting on a single platform, you need to batch content.

如果你不批量制作内容，就不可能每天都在TikTok、Instagram、YouTube、播客、你的网站——你所使用的任何平台上持续发布内容。

It will be impossible for you to post on TikTok, on Instagram, on YouTube, a podcast, on your site, whatever platforms you're using, every day without batching content.

批量制作内容的意思就是，一天内创作出多个内容，然后在接下来的几天或几周内陆续发布。

Batching content just means creating multiple forms of content in one day to post over a span of multiple days or weeks.

所以，如果我计划在Instagram上发布一周的内容，我会专门挑一天拍摄不同类型的照片和穿搭，以便为接下来的一周准备好素材。

So if I'm planning to post on Instagram for a week, I will mark off a day where I shoot different types of photos and outfits so I have content to post for the next week.

我在一家社交媒体公司工作，每周需要为他们制作10个视频，因此我会专门安排一天来拍摄和剪辑所有这些视频，以便在下周陆续发布。

I work for a social media agency, and I need to produce 10 videos a week for them, so I will dedicate day to create and edit all of those videos for them to send out and have done for the next week.

当你很忙的时候，批量制作内容很有帮助，比如你可能需要花十个小时，连续两天来剪辑一个YouTube视频。

Batching content helps when you are busy a day because you need to edit a YouTube video that's going to take ten hours a day for the next two days.

它能帮你更好地安排一切，避免每天发帖带来的巨大压力。

It just helps you schedule everything and not be so overwhelmed with posting every day.

此外，除了保持一致性，社交媒体总是在变化，新功能不断推出，潮流来来去去。

And also on top of being consistent, social media is always changing, features are always being added, trends are always coming and going.

如果你想跟上潮流，就必须使用所有功能，关注热门音效和话题，适应新变化，这本身就是一个挑战。

If you want to stay on top of things, you need to be using all the features, following viral sounds, topics, adapting to what's new, and that's a challenge in itself.

这是一种误解，尤其是当你在社交媒体上的活动不止是影响者这一项时。

It's a lie, especially if influencing isn't your only thing that's going on with your social media.

例如，我为TikTok和Instagram制作内容，我还有这个播客，我在一家社交媒体机构工作，同时为品牌制作用户生成内容，现在我也在做YouTube，未来还计划开展更多项目并增加收入。

For example, I do content creation for TikTok, for Instagram, I have this podcast, I work for a social agency, I create UGC content for brands on the side, I'm doing YouTube now, I have plans to do more things and will bring in more income.

所以当你决定把社交媒体当作一份工作时，你做的绝不止一件事。

So you've got to think, when you choose to do social media as a job, you're not doing one thing.

你并不是只担任一个职位。

You don't just have one job position.

你要承担所有职位。

You're doing all the positions.

社交媒体让你弯腰屈背地做着各种事，任由它把你搞垮、淹没其中。

Social media has you bent over backwards doing doggy style, and you can let it fuck you up the ass and drown in it.

或者像那位妄想的金·卡戴珊说的，你必须得干活。

Or like miss delusional Kim K said, you've gotta work.

没人愿意工作。

No one wants to work.

最后一点，也是我想强调的重要一点：倦怠是真实存在的。

The last thing and a really important thing that I wanna add is burnout is real.

当你是一名内容创作者时，总会有一种奇怪的煎熬感，让你不断发帖。

When you are a content creator, there's this weird agonizing feeling to always be posting.

保持一致性很重要，正如我所说，但有时候你会做得过头。

It's important to be consistent, like I said, but sometimes you overdo it.

每天发一次、一天发多次、在不同平台上发帖，这种要求令人精疲力尽，有时根本不现实，尤其是当内容创作不是你唯一的工作时。

And the idea of having to post once a day, multiple times a day, on a different platform is exhausting and sometimes not realistic, especially if content creation isn't your only job.

内容创作者感受到这种压力，一方面是因为我们不断被社交媒体运营者和机构告知：如果你想成长，就必须每天发两到三次帖。

Content creators feel this pressure because one, we're constantly being told by social media managers and agencies that if you want to grow, you need to post two-three times a day.

第二，我们脑子里有个想法，觉得如果我们不持续发布，人们就不会在乎我们。

And two) we have this idea in our heads that if we don't post consistently, people won't care about us.

但另一方面，我们又在脑子里纠结发太多内容，怕惹恼粉丝，怕显得很尴尬，有时候发得太频繁，为了数量牺牲了质量。

But then on the flip side of that, we're in our heads about posting too much because we don't want to annoy our followers, we don't want to come off as cringey, and sometimes when you post a lot, you lose quality just for that quantity.

结果你开始讨厌自己的作品，当初让你做社交媒体的那份创作热情也烟消云散了。

And you end up hating your work, and the creative aspect that you were originally doing social media for flies out the window.

当你自己制定计划，只按自己的规则来时，会感到压力，因为你总觉得做得不够，最终把自己逼到精疲力尽。

When you are making your own schedule and only going off your rules, it gets stressful because you feel like you're not doing enough and end up burning yourself out.

所以，如果你是正在听这段话的内容创作者，或者你想成为其中之一，这只是一个提醒：请善待自己，关心自己的心理健康。

So, if you are a content creator listening to this, or you want to be, this is just a reminder to be gentle and sensitive to you and your mental health.

休息一下没关系，我也在对自己说这句话。

It's okay to take breaks, and I'm saying this to myself too.

当我有一天没在TikTok上发帖，或者Instagram上三天没更新时，我就觉得自己错过了太多成长的机会，对自己特别苛刻。

When I don't post one day on TikTok or I'm three days off Instagram, I feel like I've lost so much opportunity to grow and I'm so unbelievably hard on myself about it.

如果你每天都把自己榨干，却不给自己任何喘息的空间，你终将失去当初让你感到兴奋的那份快乐，然后觉得自己一无是处。

If you exhaust yourself every day doing this and do not give yourself a break, you're going to lose the joy that once was so exciting for you, and you're going to feel like shit.

这个episode用一个任务来结束有点奇怪，但我认为因为我刚刚谈到了倦怠，所以这个建议适用于任何人，而不仅仅是做社交媒体或想做社交媒体的人。

This is kind of a weird episode to end off with an assignment on, but I think because I just talked about burnout, this will apply to anyone, not just people who do social media or want to do social media.

我每天避免倦怠的一种方法是，它能在一天结束时给我喘息的机会，并提醒我放慢脚步：每天早上我会写下三件我想完成的事情，这会推动我朝着目标前进，并让我与未来的计划或愿景保持一致——无论你怎么称呼它。

One way that I avoid burnout every day and it gives me a break at the end of each day and reminds me to slow down is every morning I write that three I want to get done and that push me in the direction of my goals and align me with my future plan or manifestation, whatever you want to call it.

一旦我完成了这三件事，我就可以允许自己在当天或当晚做任何我想做的事。

And once I cross off all three things, I can allow myself to do whatever it is I want to do for the rest of the day or night.

我感到有成就感，感到满足，不会觉得自己是个失败者。

I feel accomplished, I feel satisfied, I don't feel like a failure.

所以，我希望你们每天至少做一次，连续坚持一周，然后告诉我它如何帮助了你。

So I want you to do this once a day every day for at least a week, and let me know how it helps you.

对我来说，一份典型的清单看起来像这样：第一件。

So for me, a normal list would look like: one.

录制一集播客，第二件。

Record a podcast episode two.

给为我工作的机构发送视频，第三件。

Send videos to the agency I work for three.

为特定品牌创作内容。

Create content for a specific brand.

即使我还有更多觉得需要完成的任务，我也知道我可以明天再做。

And even if I have more tasks than that that I feel like need to get done, I know I can do those tomorrow.

我不必急于在一天内做完所有事情。

I don't have to rush to get everything done in one day.

这同样适用于最微小的事情。

And this can apply to the smallest things.

你的清单可以是：一。

Your list can be: one.

洗碗。

Wash the dishes.

二。

Two.

拉伸身体。

Stretch.

三。

Three.

为这一周整理我的计划本。

Organize my planner for the week.

只要列出三件让你感到有成就感、压力减轻、能把事情做完，并且能让自己放松的事情。

Just three things that you feel like will make you feel accomplished, less stressed, and get shit done, and give yourself a break.

坚持一星期，每天这样做，然后告诉我效果如何，是否对你有帮助。

So do that for a week, every day for a week, let me know how it goes if it helps you.

我希望今天的节目能让你对社交媒体的幕后工作有更清晰的认识。

I hope today's episode gave some clarity on the behind the scenes of social media.

内容太多了，很难把所有东西都塞进一集里。

There's so much, so it is hard to fit everything into one episode.

我觉得我已经说了整整三个小时了。

I feel like I've been talking for fucking three hours.

这绝对是我觉得我录过的最长的一集。

This is definitely the longest episode I think I've recorded.

但如果你还有任何问题，请直接在播客的Instagram或我的主Instagram账号Ashley Corbeau上给我发私信。

But if you have any more questions, please just, like, DM me on the podcast Instagram or on my main Instagram at Ashley Corbeau.

关注我的TikTok账号：little baby Aries。

Follow my TikTok at little baby Aries.

如果你能的话，请在你收听的平台上给这个播客打五颗星。

And if you can, please rate this podcast five stars on whichever platform you listen to it on.

这真的对我帮助很大，我非常感激。

It really does help me, and I appreciate it so much.

非常非常感谢你今天收听，下周再和你们聊。

Thank you so so much for listening today, and I will talk to you next week.

我爱你们，宝贝们。

I love you, besties.